Evaluation – What Criteria Should I Use?

0 Commentsby   |  02.08.10  |  Evaluation and Critique, Rhetoric & Persuasion (Argument)

In class, we discussed ideas for defining criteria as required for Major Essay #2.  We examined real-world examples of criteria used in various evaluation processes:

The criteria below could be quite useful when evaluating the rhetorical effectiveness of a literary or film text:

  • Logos—the logical appeal.  When evaluating the logical appeal of a text, consider whether the work includes or avoids common logical fallacies. How well does the work withstand intellectual criticism?
  • Ethos—the ethical appeal. How well does the speaker establish her own credibility with an audience?
  • Pathos—the emotional appeal. How well does the work create a sense of emotional involvement in the reader or viewer?
  • Sensory Appeal—consider how well a work appeals to an audience’s sensory perceptions by using sound, rhythm, or visual imagery to make a reader/viewer’s experience more tangible or memorable; consider descriptions of smell or texture as well.
  • Structure—consider the structure or organization of a work as a criterion for evaluation (whether the sequence of events or the order of evidence presented is rhetorically effective).
  • Audience—consider whether the ability of a work to reach a broad audience or a limited audience could be used as a criterion for evaluation (this criterion could be a subcategory of the ethical appeal).
  • Other criteria can be useful depending on which aspects of a text you consider most important. On Monday, the class created a word cloud of additional words to consider as criteria for evaluating texts:


Add a Comment

You must be logged in to post a comment.