Corey Hale 
Mama Floe 
Caitlyn Crooms 
Nil Santana 
Jingwen He 
Becky Durham 
Background
Design an integrated packaging system for Pantone Paints+Interiors. Current designs do NOT translate a strong market presence, neither evoke Pantone’s superiority with its color matching system within the graphic and printing industries.
Criteria
• Your designs should translate Pantone’s brand as innovative and contemporary;
• As modern and competitive company, moving more aggressively in the market, positioning itself as top paint provider.
Select only ONE of Pantone’s existing product line: Eurolux, Hollandlac, or Eco for your redesigns. Or come up with a new line, e.g. Pantone Vintage, etc.
Use strong imagery in your designs, combined with typography, and eventually color.
Required information: PANTONE brand, product name and description (interior/exterior paint), size
You turn in (digitally: photoshop/illustrator comps)
1 – 2.5 liter container
1 – 1.0 liter container
1 – 0.5 liter container
PDF Presentation: rationale + research
Presentation: Monday, Nov 1
Download “blank” containers from class info folder. Use them in Photoshop/Illustrator for comps & final presentation.
Corey Hale
9:05 am, 10.13.10
i mean…who doesnt like paint.