ART455: Persuasive: Project 01

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Harold’s Barbeque Sauce – Package as Identity

harolds_web

You will redesign the “World Famous” Harold’s Barbeque Sauce package, and introduce at least 2 new products related to the current one. e.g. Smoked Mesquite Sauce, Honey Flavored, etc.

Challenges:
Redesign packages for Harold’s Barbeque Sauce that will:

• reflect its tradition in barbeque and qualities of the products
• differentiate from competition
• be cohesive, support existing brand name, but develop stronger presence, (redesign identity through package design)

Process:
1. Research product, product information, usage, demographics, competitors
2. Determine concept/goals: mood boards
3. Research other containers for adaptation (existing bottles you find appropriate for the product)
4. Design, brainstorm
5. Prototyping

Turn in:
• Prototyped packages
• PDF presentation (details to come)

Grading criteria:

Concept – 30 total points
• Goals and objectives – 15
• Idea justification – 15

Design – 40 total points
• Design elements (brand, typography, color, imagery, readability) – 20
• Continuity (package as identity) – 10
• Package (container) – 10

Execution – 20 total points
• Craftsmanship (cleanness, prototyping) – 10
• Computer (image resolution, color adjustments) – 10

Final presentation – 10 total points
• Slide presentation – 5
• Verbal presentation – 5

Total possible points – 100

Project Due/Final Presentation: Wed, Sep 15

samples

5 Comments

  1. James Blasingame
    1:40 pm, 08.26.10

    Here are a couple of glass manufacturing companies that I have found helpful when looking at containers for this project.

    http://www.anchorglass.com/products-services.html

    http://www3.vitro.com/noticiero/cle/clei.html

  2. Britni Golden
    9:41 pm, 08.26.10

  3. Corey Hale
    9:56 am, 08.27.10

    if anyone uses/likes/or knows of any good tutorial sites for illustrator/photoshop post them here please. im always needing help!

  4. Erika Ito
    2:43 pm, 08.27.10

    I found a site that has cool logo designs that I think could be used for type face inspirations!
    http://www.archer-creative.com/

  5. Jingwen He
    8:13 pm, 08.28.10

    I was thinking about the old style for the brand name and the overall packaging design for this time. Thanks Erika for the sharing of the website. It really help me a lot.

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