Project 3: Pantone

Background

Design a packaging system for Pantone Paints+Interiors. Current designs do NOT translate a strong market presence, neither evoke Pantone’s superiority with its color matching system within the graphic and printing industries.

Criteria

• Your designs should translate Pantone’s brand as innovative and contemporary;
• As modern and competitive company, moving more aggressively in the market, positioning itself as top paint provider.

Select only ONE of Pantone’s existing product line: Eurolux, Hollandlac, or Eco for your redesigns. Or come up with a new line, e.g. Pantone Vintage, etc.

Use strong imagery in your designs, combined with typography, and eventually color.

Required information: PANTONE brand, product name and description (interior/exterior paint), size

You turn in (digitally: photoshop/illustrator comps)

1 – 2.5 liter container
1 – 1.0 liter container
1 – 0.5 liter container

PDF Presentation: rationale + research

Presentation: Friday, Nov 4