Marketing Class Pumps it Up

Earlier this month, students from Assistant Professor Jennifer Golden’s Principles of Marketing honors class filled up gas tanks for customers at three different locations around Abilene. The purpose of the project was to research the question of whether service...

Internship Spotlight: Allie Rostron Works with Dell

Allie Rostron, a senior marketing major from Llano, had the opportunity to intern with Dell last summer in Austin. She worked as an undergrad senior analyst within the finance department but mainly worked on projects heavily rooted in marketing and communications. One...

COBA in NYC!

  This Fall Break, a group of 23 students along with professors Dr. Jonathan Stewart, Dr. Joyce Haley, COBA Executive in Residence David Swearingen, and ACU Chief Marketing Officer Jason Groves headed north to the┬ásingle most competitive work environment in the...