COBA in Oxford: Week One

by   |  06.05.15  |  Academics, Current Students, Study Abroad, Uncategorized

COBA in Oxford 2015 logo

Dr. Rick Lytle and Assistant Professor Jennifer Golden, of ACU’s College of Business Administration, are leading a group of business students through a 5 week course where students can earn up to 6 hours of credit while studying in Oxford, England. We want to share their adventures with you, written through the eyes of the students as they will be guest contributors to our blog.  We hope you’ll join our amazing students and faculty on their journey through Europe!

COBA in Oxford: Week One by Ashlyn Anthony

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This morning we hit the ground running! Hopefully on the second full day of our study abroad journey, everyone was awake and ready to walk up to Wolfson College and start class. As we pass the energetic primary school children in north Oxford, I try to reflect their excitement for starting class at 8:00 am in the middle of our summer and remember how lucky I am to be a part of this experience.

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In class, we looked specifically at the way McDonald’s has faced the challenges of international marketing. It was fascinating to consider all the different cultures that they must adapt to. In expanding the brand to India, they had to get rid of beef as one of their largest menu staples. This shows a huge need for flexibility and innovation in the field of international marketing.Oxford week one image one

We did a bit of adapting as well and had a nice break for tea and biscuits during class.

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At lunch time we were finished with class and given the task to do a case study for either Exxon Mobil or Hearst Media Company. Most of us then spent a large part of the afternoon working on these projects in preparation for our trip to London tomorrow. oxford week one image three

We had some time to explore the streets of Oxford as the sun doesn’t set here until after 9:00. Ellen and Sydney love the cobblestones and Gothic architecture around the Radcliffe Camera!

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Upon coming back to the house, many of us stayed up late packing for London and planning future trips. We are incredibly busy and are soaking in every moment of study abroad. I could not be more excited for London tomorrow and all of the experiences that lie ahead!