Alumni Spotlight: Whitney Herrington

written by special contributor, Lance Fleming

Whitney Herrington (’14) is a great believer in servant-leadership, which she saw exhibited every day while a COBA student at ACU. Perhaps that’s why she has spent the early part of her career in roles where she can best serve others, whether as the program director at a local non-profit working with women and children, as the assistant director of the Griggs Center, or in her current role as the Marketing and Development Director at Frontier Texas!.

The emphasis on leaders serving others stuck with her, and she’s been giving back to her home community since she graduated with a Bachelor’s degree in Business Administration, and then in 2019 from the University of Victoria (British Columbia, Canada) with a Master’s in Global Business.

An Abilene native, Herrington graduated from Abilene High School in 2010 and enrolled at ACU that fall as a management major. In 2014 while finishing her degree, she began working as the A-Teens Director at the Alliance for Women and Children, working with middle-school girls during a 10-week summer camp and after-school care program. In her role, Herrington worked to help young women build their confidence and develop healthy self-esteem.

She was hired as the Assistant Director of the Griggs Center for Entrepreneurship & Philanthropy in the summer of 2016, where she worked as a teammate with many of the men and women she had taken classes under as a student just a few years before. One of those was Jim Litton, an Associate Professor in the Department of Management Sciences and the Director of the Griggs Center.

​​”One of the things I appreciated about my time working at the Griggs Center was that there was something new every day,” said Herrington, who worked there from 2016-19. “The energy of the students and the activity of the various projects was something I was fortunate to witness daily.”

Herrington worked closely with Litton and the Griggs Center team to implement the center’s strategic goals. She also worked on various projects, including organizing domestic trips to places like Silicon Valley in California, implementing communication strategies, and managing budgets and expense reports.

She began working at Frontier Texas! in November 2022 as the Marketing and Development Director, and even though the title is different, Herrington’s work as a servant-leader is ongoing. She works on fundraising events and connects with supporters, museum members, and donors, all to connect the community with the museum.

We recently caught up with Herrington to get her perspective on where she’s been, her experience at ACU and the Griggs Center, and her passion for entrepreneurship and servant leadership.

Q: What did you learn about yourself and working with people in that role at the Griggs Center? 

Herrington: “The main thing I learned about working with people is that everyone sees the world differently, and being open to other ideas and different points of view is important. The beauty of the Griggs Center is that students (and faculty, staff, volunteers, etc.) can all benefit from thinking entrepreneurially. It’s a true skill that I am grateful I was able to continue developing during my employment. Even though I wasn’t a student, I learned each day. I always appreciated the entrepreneurial mindset and knew it would be a skill set I would value and continue to value no matter what job I held.”

Q: What professor or professors had the most profound impact on you and why? 

Herrington: “This is such an interesting question because many COBA professors became my co-workers a few years after graduation! Jim Litton, of course, had a profound impact as a professor and employer. I took Jim’s Introduction to Entrepreneurship course my sophomore year, and that class was tough! But it taught me how to work through case studies at a higher level (which paid off during later undergraduate classes and into my Master’s program). As his employee, I appreciated how Jim created a supportive and collaborative work environment. Strategizing and implementing large-scale projects in such a fast-paced environment was fun. He genuinely valued the ability of our team to provide input on the projects and overall strategic plan for the Center.”

Q: What prompted you to work toward and attain your MBA? 

Herrington: “As I worked in the world of academia, the thought of pursuing my Master’s degree was always in the back of my mind. By the fall of 2019, it was time to earn that degree. I chose to study through a unique program, the Masters of Global Business, at the University of Victoria, located in British Columbia, Canada. The program is designed as a tri-continental program, where you spend several months in three countries. I started the program in January 2020, where I spent three months studying in British Columbia, but soon transitioned into a fully remote program because of the pandemic. I had always been interested in pursuing a post-graduate degree; it was just a matter of when. I have always believed in the idea of lifelong learning and wanted to broaden my knowledge base within business. I have a fascination with the global business community, and that is essentially what prompted me toward the Master of Global Business program.“

Q: Tell me about your role at Frontier Texas and what makes it work for you. 

Herrington: “I started as the Marketing and Development Director at Frontier Texas in November of 2022. Some aspects of my job include developing and executing various fundraising events, writing grants, and working with our docent and volunteer base. I also assist in creating our marketing material, including our advertisements, brochures, website, and additional materials as needed. Helping maintain contact with our supporters, members, and donors is another highlight of this role as it allows me to connect with the community.”

Q: How are you applying the lessons you learned in COBA and the pursuit of your MBA to your role at Frontier Texas? 

Herington: “One important lesson that I have continually been learning is the ability to be adaptable. That was especially relevant in the pursuit of my Master’s degree. My cohort shifted from a fully integrated, multi-cultural program to an online program. What I appreciated about that time, though, was that I was living out the case studies we were studying. Working in groups of individuals who were spread across the world added a level of learning in a global business context. Adapting to various opportunities and daily challenges is important in any field.” 

Q: What are the lessons you learned while in COBA that you carried with you when you left ACU, and how have they shaped you in the years since you graduated? 

Herrington: “It’s hard to put into words the lessons I learned while studying at COBA; it’s truly become a bit of a combination of lessons learned over time. I remember when working on a project researching the 2012 Olympic Legacy of the London Olympics. Dr. Monty Lynn was the professor and advisor for that project/course and was overseeing our research project and presentation. I remember seeing the hard work that he put into the project and creating this exciting opportunity for his students: it showed how dedication and commitment to a project are necessary no matter the stage of your career, whether you are a student or a CEO.”

Q: What do you appreciate most about your time at ACU and in COBA? 

Herrington: “The opportunities to learn and grow into becoming a servant leader. The emphasis on servant leadership is a unique characteristic of COBA.”

Alumni Spotlight: Matias Montanes

Growing up in Spain, Matias Montanes (‘23) knew he wanted to play tennis and play at the professional level. Spain is the home of great champions like current world No. 2 Carlos Alcaraz, 22-time Grand Slam champion Rafael Nadal, former world No. 1 Juan Carlos Ferrero, and doubles great Emilio Sanchez.

It’s a country steeped in tennis tradition, and Montanes wanted to be part of it. He began playing at a young age, and by the time he was 12, he was winning tournaments and was one of the top young players in his home country. 

However, the time spent practicing took him away from other interests and made him realize that the dream of playing as a professional might not be what he wanted after all. He began to think about playing collegiately and pursuing his other dreams, like a college degree and perhaps a career as a lawyer.

That’s when he called ACU men’s head coach Juan Nunez (’09), and as soon as the two made a connection, Montanes knew he had found a new home. But two months before he was to arrive in Abilene for the start of his freshman year in the fall of 2020, he suffered a catastrophic elbow injury in a bike accident in Spain.

He came to ACU with the injury and Nunez honored his scholarship despite knowing that doctors in Spain said Montanes wouldn’t be able to play at a competitive level again. He tried to rehab the injury through the fall, but in December, he gave up tennis and began looking to return home to attend college in Spain.

But that’s when Nunez intervened and set Montanes on a path to something he truly loves: the law. As Matias explored this new road, he found mentors in faculty from ACU and COBA, especially Dr. Phil Vardiman (‘76) and Daniel Garcia (‘07). He graduated in December with a Bachelor of Business Administration (BBA), majoring in management with a minor in business leadership. Mattias has returned to Spain to study law in hopes that one day he can combine his ACU business degree with his law degree. 

We recently talked to Matias and asked about his time as a tennis player, his experience at ACU and in COBA, and what’s next for him. 

Q: Tell me about growing up in Spain, where you grew up, and what you wanted to be as an adult.

Montanes: I grew up in Menorca, Spain, and started playing tennis when I was four. My family and I moved to Mallorca when I was 10 because of my dad’s job. But that helped me improve my tennis game because I could practice with better tennis players and play at a good club.

Q: Growing up in Spain and playing tennis, did you have dreams of one day becoming the next Nadal or one of the other great players from Spain?

Montanes: When I was 12, I started to win Spanish and European championships. I was in the top three in Spain and maintained that level until I was 16. During that time, I beat players like Carlos Alcaraz (he’s number 2 in the world now), Arthur Cazaux (number 122 ATP right now), and Pablo Llamas (160 ATP right now). I wanted to be a professional tennis player, and that was everything I was seeing in my future. I practiced five hours per day every day of the week for six years. When I turned 17, I finally realized how hard it was to become a professional tennis player. 

Q: Was tennis always the way you planned to get your education, and how did you come to learn about ACU? 

Montanes: I had a hard-working mentality during my career, but that’s not enough. You must have something special, but I didn’t have it to get to that next level. I started to look for universities in the United States after I realized that. I had to find other goals in my life other than tennis. Tennis wasn’t going to provide me with a living. I started talking to some colleges, but as soon as I spoke with Juan Nunez, I knew that ACU was the place to go. Two months before I arrived at ACU, I had a bike accident, breaking my elbow into 18 pieces. The doctors had to put me in a cast and warned me that I wouldn’t be able to play tennis anymore. I didn’t want to believe them. I called Juan, and he didn’t believe them either. I traveled to Texas and visited more doctors. We had faith, but that wasn’t enough. I started to play tennis, and my elbow was getting worse every day. In December 2020, I decided to stop and start looking for colleges in Spain, but Juan allowed me to be his assistant coach, maintaining my scholarship.

Q: What were your first impressions of ACU and Abilene, and how did those change during the years you were here?

Montanes: My first semester, I didn’t like ACU. I came from the Catholic Church, and it was a change. I wanted to return to Spain; I had all my family, friends, and girlfriend there, but the opportunity Juan gave me was too big; one of those opportunities that only happens once in your life. Finally, I decided to stay. My tennis career changed in January 2021 when I started coaching as a freshman. As a second-year student, I began studying law in Spain, thanks to an online program. Being an assistant, attending Business school at ACU, and law school in Spain wasn’t easy, but I made it through.

Q: I know Dr. Phil Vardiman and Daniel Garcia were integral in your pursuit of a business management degree. Can you expound on how much those two men have impacted your life?

Montanes: I was lucky to have professors like Dr. Vardiman and Daniel. We made a special connection from the beginning. They knew everything I was going through and always supported me. They taught me life lessons without words but facts.

Q: What was the total COBA experience like for you, and what lessons did you learn that will stay with you?

Montanes: I learned to be a servant business leader, a lesson I will always carry. I realized how good people can be in this world. Before coming to ACU, I never thought that people like this existed. But, thanks to ACU, I know the kind of husband, dad, and son I want to become. It took me some years, but now I’m conscious about it. 

Q: How did you become interested in studying the law, and what kind of law degree are you working toward in Spain?

Montanes: I was always interested in law. If I had to choose a major in Spain, it would have been law. I saw the opportunity when I became an assistant because I wasn’t arriving home tired. I was coaching, not practicing. I think both majors (business and law) combine very well. You’d better know the law if you have your own business. 

Q: How will you use your law degree, and do you want to merge your ACU degree with your law degree in your professional career?

Montanes: I’d like to find a business job with a multinational company and see how it looks in practice. Once I graduate from law school, I will decide whether to become a lawyer or use my law knowledge in a business position.

Q: What is the one thing you miss about Texas and ACU?

Montanes: The people. I miss the people at ACU and in Texas.

 

Alum Spotlight: Jack Gibbens

written by special contributor, Lance Fleming

Linebacker Jack Gibbens #50 of the Tennessee Titans during the preseason game between the Tennessee Titans and the Chicago Bears at Soldier Field on August 12, 2023 in Chicago, IL. Photo By Emily Starkey/Tennessee Titans

As a double major in accounting and financial management, Jack Gibbens’ (‘20) learned a lot about discipline and tenacity during his time in the College of Business as a student-athlete. That steadfast determination was something he’d need on the road to the National Football League, which wasn’t as smooth as that of others he plays with as a member of the Tennessee Titans. But in the NFL – as Gibbens has heard over and over – it’s not about how you got to the league, it’s about what you do when you get there.

And despite being cut at the end of the Titans’ training camp in 2022, the former ACU Wildcat standout has finally earned his spot in the league as a starting linebacker for the Titans. He’s started all but one game this season for the Titans after playing in the team’s final five games in 2022.

Gibbens was a standout at ACU from 2017-20 and then spent his graduate season (2021) as a starting linebacker at the University of Minnesota, where he was an honorable mention All-Big Ten Conference selection and earned his master’s degree in accounting. He wasn’t drafted in 2022 but signed as a free agent with the Titans after the draft, and for most of training camp, it looked like he might make the final roster.

He quickly became a favorite of head coach Mike Vrabel, who dubbed him “Dr. Gibby” because of his intelligence. The former ACU Academic All-American had made an impression on the veteran head coach.

“He’s smart, answered all the questions, and then said, ‘Coach, I wasn’t in pre-med,’ “Vrabel said. “I told him I knew and that it was a joke.”

Gibbens has spent his career – both in college and now as a professional – using his athleticism and intelligence to reach the pinnacle in football: a starting spot in the NFL. A native of Bulverde, Texas, Gibbens quickly earned a starting spot for the Wildcats and played in 39 games over four years, earning all-conference honors and academic All-America accolades.

He went through the Titans’ training camp in 2022 but was one of the final cuts made before the regular season started. He was re-signed to the team’s practice squad on Sept. 12, 2022, and was promoted to the active roster on Dec. 10, 2022, making his NFL debut in their Dec. 11 game against Jacksonville. Just one year later, Gibbens is a mainstay in the middle of the Titans’ defense, having earned a starting spot over other veterans.

“Coach Vrabel continually preaches that it doesn’t matter how we got here; it’s what you do when you get an opportunity,” Gibbens said. “It’s been a journey to get to this place in my life. I was cut last year and then spent some time on the practice squad before I finally got an opportunity to play. Now, I’m playing a completely different role as a starter. I’m trying to keep the same process, which is to put my head down, keep working, and get better every day.”

Photo by Jeremy Enlow/Abilene Christian University

We recently had the chance to catch up with Gibbens, who spoke about his time at ACU (where he carried a 4.0 grade point average in accounting and financial management) as well as what he’s learned about managing his money in the NFL.

Q: You spent a lot of time in the Mabee Business Building while at ACU. Could you tell me about your experience in COBA and your gratitude for what you learned under those professors?

Gibbens: “When I think about my time in COBA, I am most appreciative of the amazing people I was surrounded by each day. The small class sizes allowed me to get to know my classmates and professors on a more personal basis. I am extremely grateful to my professors not only for teaching me about business but for their interest and investment in me as a person.

Q: What are some of your biggest takeaways from your time in COBA?

Gibbens: “Probably learning how to combine business with my personal beliefs, interests, and values. Being in a Christ-centered environment was a huge blessing that allowed me to be myself and grow in knowledge and as a person.

Q: When you think back on your time in COBA, who are the professors that stand out, and what life lessons did you take away from them?

Gibbens: “I had many professors who impacted my life, but two in particular stick out. Clint Buck had a huge impact in making it feel like home. He taught my first class at ACU and made me feel at home on campus by developing a personal relationship with me and praying for/ with me as I adjusted to college. And Andy Little. I appreciate the way he challenged my thinking and pushed me to form and defend opinions.

Q: How difficult was it to balance getting ready to play a game on Saturday and studying to maintain a 4.0 GPA?

Gibbens: “Balancing those two was a challenge when trying to succeed at the highest level. Being a student-athlete taught me great lessons about time management and work ethic. I quickly learned the importance of being in the moment and fully investing myself in the task at hand.

Q: When you played at the University of Minnesota, how much more difficult was the dual life of student and athlete?

Gibbens: “The adjustment from high school to college was much more difficult than my transition to Minnesota. Adjusting to life as a collegiate student-athlete is so different athletically, academically, and in everyday life from when you were in high school. Moving to Minnesota was much easier because I had already learned how to be successful in that lifestyle.

Q: Now that you’ve moved into the NFL, with your background and major, how much are you watching your finances and where your money is going?

Gibbens: “Having a background in accounting and finance has caused me to have a huge interest in my finances. What I studied in college gave me a great foundation to make good financial decisions and understand the importance of budgeting, investing, and preparing for life after football.

Q: A lot of guys in your position turn it over to a financial advisor and then don’t know anything about it. Did you determine early on you weren’t going to do that?

Gibbens: “The NFL is unlike any other profession because it creates specific challenges and opportunities from a financial perspective. To help me navigate this unique financial landscape I have hired a financial advisor who specifically works with athletes and understands my specific needs.

Q: Going back to your ACU days: what did ACU and the experiences in COBA, football, and student life in general mean to you?

Gibbens: “Those times at ACU are some of the best years of my life. I made memories and friendships that I will carry with me for the rest of my life and, for that, I am extremely grateful for ACU.

Dr. Bill and Mrs. Donna Petty: Honoring Lives of Service to Others

Written by special contributor Lance Fleming

Dr. Bill and Mrs. Donna Petty

If – as ACU President Dr. Phil Schubert (’91) said on Friday, Oct. 13 – the College of Business Administration has been an engine that has driven ACU’s extraordinary growth over the last 35-plus years, then the man who put the key in the ignition was Dr. Bill Petty (’64). 

So, it was only natural that when the Mabee Business Building – which Petty and others planned, raised money for and saw through to its opening in 1986 – needed a facelift, Petty’s name would adorn one of the newly remodeled areas of the facility. 

And that’s why Schubert, Petty and his wife Donna (Guinn ’64), ACU Dean of COBA Brad Crisp (’93), and numerous family and friends were on hand the Friday afternoon of Homecoming 2023 in the Mabee Business Building to celebrate the grand reopening of the Bill and Donna Petty Atrium. 

Dr. Brad Crisp, Dr. Phil Schubert, Kelly Shewmaker, Bill and Donna Petty

The atrium renovation is part of a multi-million-dollar upgrade of the building that opened in 1986, allowing business classes to move out of the Hardin Administration Building and into a modern facility. The renovation project began out of the need to replace the heating, ventilation, and air conditioning system in 2020. Still, it grew to involve all major spaces inside the building – including classrooms, labs, offices, and the atrium, which reopened this semester after four summers of construction. 

The Bill and Donna Petty Atrium features upgraded technology and appearance to better welcome students, faculty, staff, alumni, and business and technology leaders into the building and facilitate networking between these groups.

The atrium project was made possible thanks to a generous lead gift from an anonymous donor and substantial commitments from family and friends. It also received significant support during the ACU Gives event last April 25-26, when dozens of donors – many of whom the Pettys mentored – contributed an additional $100,000 toward the $1.4 million renovation. 

But the project got its push in 2020 when Crisp began meetings and conversations about the viability of raising the necessary money amid a global medical emergency. 

“I vividly remember conversations with some of our key donors just as the pandemic hit in 2020, and I asked them if we should continue with the project,” Crisp said at the dedication ceremony. “And 18 families gave us the courage to fund the first phase and tell us it was time to move forward. Across the four phases, we had more than 280 donor families contribute more than $3.4 million toward the total cost of almost $9 million.” 

The Petty Family

But when it comes to COBA and the Pettys, that should come as no surprise. COBA has been a catalyst for the remarkable growth of the university and its global reputation since the Mabee Business Building opened to students 37 years ago. 

Petty was called back to ACU from Texas Tech in 1979 and became the founding dean of COBA in 1981. The newly formed college set up shop in the administration building, which hosted Bible classes and other programs at the time, putting available space at a minimum. 

“We didn’t have room to grow, and it was limiting the number of students we could support,” Petty said in an article in the Spring-Summer 2023 issue of ACU Today.

That’s when Petty went to work, calling on friends and alums alike to raise the necessary money to build the Mabee Business Building. He has often given credit to Jozell Brister (’61), associate professor emerita of management sciences and former associate dean of COBA, and other dedicated faculty members. 

But it was Petty who pushed, prodded, and cajoled to raise the money the university needed. The generosity of alumni and friends and a lead gift from the Mabee Foundation made the building a reality. And once the building opened, Petty, the faculty he hired, and the students he and other outstanding faculty taught helped propel the university to greater heights. 

“Over the last 30 or 40 years, the College of Business Administration has been an engine for Abilene Christian University, fueling the trajectory of growth and escalation that we have enjoyed,” Schubert said. “That would not have been the case without the bold vision that Bill Petty brought to ACU, seeing all that could be in front of him with Donna by his side supporting him to bring that bold vision to reality.  

Another former student, Kelly (Stites ’91) Shewmaker, brought a calculator to the ceremony, the same one she used in Petty’s Financial Management class. The same calculator she thought would help her cruise through the course. 

“I have this Hewlett-Packard 12C calculator that I used as a student,” she said at the ceremony. “I was convinced that it would be an easy A class after I found out you could calculate every answer to every question. But on the first day of class, Dr. Petty told us that for every test and every problem, we would be using the HP 12C. Then, we would have to calculate it by hand to show that we knew how to use the technology, calculate every problem by hand, and understand the calculations. I kept that HP 12C calculator as a trophy of sorts because I survived his class.” 

In his brief remarks at the ceremony, Petty once again thanked Brister, his classmates, and friends Jack Griggs (’64) and Dr. John C. Stevens (’38) for persuading him to leave Texas Tech and return to ACU to be part of the business faculty. He also recalled the numerous times he and his wife hosted students in their home over the years, building the kind of relationships that would lead to two former students thanking him from the podium and many others attending the ceremony. 

“I never felt more called by God than when I was called to return to ACU,” Petty said. “Those were 10 ½ of the best years of our lives. We raised our children in the shadow of ACU, and then they went to school here, so they have a deep love for ACU just like we do.” 

And, it’s that deep love for ACU and sense of calling that Petty passed along to his students, including Schubert.  

“I tell people all the time that I had the best experience anyone possibly could have had at ACU,” Schubert said. “I found people here at ACU, especially in the College of Business Administration, specifically people like Bill Petty, who saw things I didn’t see in myself. I found people who challenged me and encouraged me to be more like who God called me to be. My guess is that many others would tell the same story about the transformation that took place because they had people like Bill and Donna come alongside them and encourage them to be more like the people that God had called them to be. We’re all so incredibly grateful for them both. We’re grateful for their example of selfless service, amazing generosity, and bold vision to be more of who God calls us all to be.”

Note: Some information from this story appeared in the Spring-Summer 2023 issue of ACU Today.

Making an Impact: COBA’s Societal Impact Plan in Costa Rica

Written by special contributor Lance Fleming

Costa Rica, a small Central American country, is experiencing a significant increase in tourism. Travel officials in Costa Rica expect an unprecedented surge in tourists in 2023 and 2024. This country is famous for its national parks, rainforests, beaches, wildlife, and outdoor activities. 

ACU students in the College of Business Administration have been traveling to Costa Rica since an initial Central America Study Abroad trip with Dr. Mark and Dr. Laura Phillips in 2016. In 2018, they traveled to Turrialba, Costa Rica to visit CATIE, an agricultural university with a focus on economic development. In 2019, the first Social Enterprise Consulting class was offered and the partnership with CATIE began, focusing on economic development.  But those students aren’t just in Costa Rica to observe. They are learning practical skills in research, marketing, and product creation from a class taught by Dr. Laura Phillips, Dr. Sarah Easter, Dr. Jennifer Golden, Dr. Mark Phillips, and Daniel Garcia. Currently, the class is working with local entrepreneurs to launch products made from materials donated by Southwest Airlines. 

Dr. Mark Phillips and Garcia will teach the class next semester, and then Easter and Golden will teach a summer course. Students in each class will go over topics teaching them how to be a consultant, how to help without hurting, Costa Rican culture (both generally and in the business world), and some project-specific topics. 

During Spring Break, the spring semester class will be in Costa Rica, and afterward, they will focus on completing their deliverable to the client for the rest of the semester. Dr. Laura Philips said the summer class will have a different format. It will include 5-6 weeks of online content on the same topics as in the spring. After that, students will spend nearly two weeks in Costa Rica to work on the project. 

AACSB (the Association to Advance Collegiate Schools of Business) seeks to encourage all accredited schools to make a societal impact. As they state on their website,  “AACSB’s vision of societal impact is that business schools contribute their specialized expertise to help mitigate some of society’s most pressing economic, social, human, and environmental problems.” 

COBA was already seeking to make a broader societal impact through their programs. Now the Costa Rica activities are part of a broader COBA initiative. Dr. Laura Phillips said, “It’s exciting because AACSB is now asking us to do more of what we were already doing. The change isn’t to the consulting class. What’s different now is that we will have more activities (curricular, research, and engagement) focused on the same theme of Increasing Educational and Economic Opportunities for People in Marginalized Groups.”

A five-person committee began meeting earlier this year to come up with a theme for the college’s work, Increasing Educational and Economic Opportunities for People in Marginalized Groups, and a tentative five-year plan. 

“The plan includes curricular, research, and engagement objectives for our residential and online campuses,” Dr. Phillips said. “The Costa Rica class is one piece of this plan. We want the societal impact plan to provide opportunities for all interested faculty and staff to be involved, and that is part of the reason we are expanding the faculty who teach the consulting class. The plan also includes the development of additional partners for consulting projects. We are interested in developing a second international partner as well as cultivating a partnership closer to home.” 

When Dr. Phillips first visited the CATIE campus with students in 2018, she connected with Dr. Eliecer Vargas, an economist at CATIE who specializes in economic development, which aligns well with the COBA students’ focus in Costa Rica. 

Five years ago, students spent a few days exploring tourism startups by rural female entrepreneurs in towns near Turrialba. After their trip, Dr. Phillips and Dr. Easter approached Vargas to discuss the idea of starting a consulting class and having the group of female entrepreneurs as their first client. Vargas agreed, and Dr. Phillips and Dr. Easter took their first group of consulting students to Costa Rica in the spring of 2019. 

Southwest Airlines has served as the air provider for ACU’s program, transporting students and professors to and from Costa Rica, and in 2022, Southwest Airlines arranged a deal with CATIE to give the university seats from their refurbished planes. 

The Turrialba region is now a major focus of Southwest’s investments. The company has set up a leatherworking shop on campus where local women and men can receive training and have access to leather and high-quality sewing machines with their support. 

As part of Southwest Airlines’ “Repurpose with Purpose” program, each of the company’s fleet of airplanes is overhauled every four years, and as a part of that process, the seat leather is replaced. The leather pulled out of the planes is donated to nonprofit organizations for upcycling projects. 

The idea is to create a business incubator to launch businesses as people graduate from the training program. Jobs are also being created in rural communities because CATIE receives intact seat covers that must be deconstructed before they are upcycled into new products.  

And that’s where the ACU students enter the picture.  

The students’ client is called Wearsos – the first business to come out of the leather project – and it was started by the husband-and-wife duo of Lynne Corvaglia and Chris Riquelme. Aside from upcycled bags, the company also plans to make other products like passport holders, wallets, luggage tags, and shoes. 

No two trips to Costa Rica have been alike, with the specifics of the project changing with every trip, usually at the request of the client. That means the specific business topics the students focus on vary. 

“They always learn something from the business side of the project, although the bigger learning outcomes stem from the nature of cross-cultural consulting,” Dr. Phillips said. “The students have to stretch their problem-solving and critical-thinking skills and they have to do that in a group setting and not just on their own. Their flexibility and adaptability are put to the test every day we are there. 

“They learn that other cultures may have different objectives and priorities for their business than what they usually see in the U.S., and they learn that the American measures of success are not the only measures,” she said. “They also learn that to provide useful recommendations for the client, they have to truly understand the client’s objectives and tailor their business solutions to meet the needs and the desires of the clients.” 

From the business skill side, Dr. Phillips said, the students have worked on market assessments and provided feedback based on the personas of different target customers. One class conducted focus groups to provide market research on potential products. Classes have researched logistics to help the client as they prepare to ship goods from Costa Rica to the US and Canada. 

Other students created a comprehensive marketing plan (Instagram and Facebook posts, email campaigns, etc.) to help a client roll out a Kickstarter campaign. Students listened to entrepreneurs talk about current and future product ideas as well as where and how they intend to sell and then provided a comprehensive list of questions to each entrepreneur to help them think through and further develop their business plans. 

Dr. Phillips said proposed expansion plans for the program that have been discussed are for the Costa Rica consulting class to be offered twice each year: once in the spring and once in the summer with a variety of faculty involved in teaching the class. Dr. Phillips also said she would like to involve COBA alumni on the trip to provide their expertise in the project’s area of focus. 

“That could be social media marketing, logistics, building basic business plans, finding funding sources, or rural development,” she said. “I also hope to continue our partnership with Southwest Airlines. It has been valuable to be working with their Repurpose with Purpose group because we can truly partner to support these clients.”

To learn more about the College of Business at ACU, click here.

University Scholar Spotlight: Diego Lozano Welsh

Written by special contributor Lance Fleming

Each day, students across the ACU campus display the university’s mission to educate students for Christian service and leadership throughout the world through their actions and acts of service on the campus. Each year, students like those are nominated by their academic departments. From those nominations, 50 scholars are selected by the ACU Faculty Senate to receive the University Scholars Award for their graduating class. 

Among those 50 scholars who demonstrated outstanding scholarship by maintaining a grade point average (GPA) of 3.5 or higher, earning 90 hours towards their degree, and continuing the pursuit of knowledge in their research field, seven are students from the College of Business Administration. The COBA students who received this year’s University Scholars Award are Kathryn Crawford, Gracie Isham, Matthew Roberson, Will Harris, Diego Lozano Welsh, Ben Blackmon, and Garrett Powell. 

We have been highlighting each of those seven individuals over the last few weeks, including this profile of Diego Lozano Welsh. A native of Coppell, Texas, Diego recently graduated with a 3.87 GPA as a business management major. In June, he will begin work as a Talent Acquisition Specialist for Sinacola, a construction company in Frisco, Texas. 

As a student, Diego – a member of Frater Sodalis – was instrumental in reviving the Lighthouse Catholic Student Organization, which was hit hard by COVID in 2020 and almost disappeared. But with the help of sponsors and parishes in Abilene, Diego led the effort to bring the organization back to campus. He was also part of Lynay, and as a freshman, he began doing volunteer work with “Palm House Kids,” a group that provides children from lower-income families a meal and a place to play and teaches them about Jesus.

Diego recently answered a few questions about his time at ACU and in COBA, covering everything from his most influential class to the most unique thing he’s been a part of while at ACU:

 

Q: What is the most important thing you’ve learned about yourself at ACU?

Welsh:  “The most important thing I’ve learned about myself is that I have been equipped to spread the gospel. I learned how to involve my faith in everything that I do. This allows me to show my hope in Christ and bring that hope to others.”

 

Q: What professor or class has impacted you most and why?

Welsh: “Dr. Matt Deeg greatly impacted my development during college. I was lucky enough to have a class with him for three consecutive semesters. During those semesters, I changed my major and concentration a few times. He walked with me each time, having conversations to help lead me in the right direction. He was a fantastic teacher whom I learned a lot from professionally. However, the most significant impact he had in my life was personally, as a mentor and a friend.”  

 

Q: What has been your experience in COBA?

Welsh: I have loved every moment in COBA. I got to work as a COBA student ambassador during my senior year, giving tours to high school students and working in the offices for recruitment. That allowed me to have a different perspective on COBA. I saw the faculty and staff every day and experienced the culture in COBA. This was such a fantastic opportunity; it allowed me to build relationships with everyone working there and see them as real people: these relationships and all the experiences I had in COBA combined into a beautiful experience at ACU.”

 

Q: Of all the things you’ve experienced at ACU, what do you believe will have the most impact on your life?

Welsh:  “The relationships I built will be the most impactful. The way that I learned to build relationships with mentors and the friendships I developed will shape how I live the rest of my life.”