Archive for ‘Marketing’

Student Spotlight on Kate Hegi

by   |  06.14.17  |  Academics, Internships, Marketing, Student Spotlights, Student Spotlights

Kate Hegi, senior, has had the amazing opportunity to intern in Denver working on the marketing side of the music industry with Denver Arts and Venues.

Kate Hegi is a senior marketing student from Fort Worth, TX. This summer Kate is interning with Denver Arts and Venues, specifically working with Red Rocks Amphitheatre.

Q: What have you done in your internship as of yet?

A: I mainly work with the sponsorship aspect of the venue. I help our sponsors activate with the concerts or events each night. So far, I have gotten to work with Coca-Cola, Chipotle, Clifbar, and many more sponsors. I also work on the ticketing process for the venues, sponsorship contracts, social media strategies and contests, and overall marketing plans for the summer.

Q: What has been your favorite part?

A: My favorite part is so hard to pick! Every time I work a concert, I say “okay, tonight is my favorite night.” Red Rocks is such a beautiful place. Being able to be outside and to bask in God’s creation almost every night is not a bad gig, to say the least.

Q: How do you see this experience aiding you in the future?

A: This experience has helped me in so many different ways. First and foremost, this job has really taught me more about sponsors, marketing, social media, and business contract law. Learning about these has been so beneficial. It has exposed me to different types of people and how to work with those types, whether that is based on age, experience, or personality.

Q: What has grown you as an individual the most in this internship?

A: Personally, the experience that has shaped me the most is simply living in a new state by myself. To be in a new place all by yourself can be intimidating and I would be lying if I said it was not hard at times. But overall it has been such a good way to really find myself and learn how to live in the real world. It’s been great!

Q: Do you have any tips for others?

A: Apply everywhere, no matter if you think it is too ‘far fetched’ or not! I never would have thought in a million years that I would actually get this internship, yet here I am, five weeks into it. Challenge yourself and I promise it will be worth it!

Student Spotlight on Katherine Howell

by   |  05.31.17  |  Academics, Internships, Marketing, Student Spotlights

katherine-howell-student-spotlight-internship

Our student spotlight this week is on Katherine Howell, a junior marketing major interning with a Financial Institution.

Katherine Howell is a junior marketing major from San Antonio, TX. This summer she has the opportunity to intern at a Financial Institution* and wanted to share about what she does and what she has learned so far.

Q: What have you done in your internship as of yet?

A: I am an IBM Marketing Operations intern for a Financial Institution. I have been learning the different marketing processes for each line of business (LOB; a general term describing the products or services offered by a business) at the Financial Institution. Soon, I will be helping IBM transition into new marketing roles for the Financial Institution

Q: What has been your favorite part?

A: My favorite part of working with the Financial Institution is learning the alliance LOB, which promotes the well-being of member households and provides support by leveraging relationships that provide value-added member solutions. I have also liked to see how the Financial Institution brands and markets with other companies.

Q: How do you see this experience aiding you in the future? What has grown you the most?

A: I have had to learn patience. It requires time to get used to how a company operates.

Q: What has been the most interesting aspect of your experience with this company?

A: It is interesting to me how the Financial Institution takes brand management very seriously. They have even outlined what the company would be like if it were a person!

 

*The name of the company at which Howell is interning has been removed due to client confidentiality agreements.