Responsible Body:  Office of the Provost

Date of Last Review:  June 25, 2021

Senior Leadership Team (SLT)

The Senior Leadership Team works with the president to guide the university’s operation.

Marketing and Strategic Communications

The Division of Marketing and Strategic Communications assists in preparation of marketing plans for programs or departments/schools.  This office creates ACU’s primary marketing messages to help strengthen the university’s image and brand.  Faculty members wishing to produce marketing materials must coordinate the production through MSC.

Marketing and Strategic Communications is also the designated liaison with all news media.  Guest speakers, special events, new programs, and recognition of employees and students often warrant public attention that can be achieved by media.  The office regularly communicates with the media, and that established relationship helps ACU receive maximum coverage.  Faculty members should send information about academic activities to the office so the staff can promote stories through the local and campus media. Faculty members should notify the office if contacted by media representatives. For media contact and preparation of news releases, faculty members should provide notice to the office well in advance of the events.

All publications and printed material designated for off-campus distribution (including usage/application of official ACU logos and artwork) must be processed through Marketing and Strategic Communications.  This office provides photographic services and orders all university signage. University standards and procedures have been developed to help ensure a consistent, high quality presentation of ACU to its various audiences.

Fundraising

All fundraising activities for the university are to be coordinated through the Advancement Office.  All fundraising projects must be developed, coordinated, and approved through the department/school chair, the dean of the college, the provost, and the vice president for advancement.