Overview
This project continues the exploration of different types of brandmarks, specifically those that incorporate the brand name in their creation. The challenge, besides designing a visually striking brandmark, is to discern which type of mark is most effective for the client. Please refer to the previous project and/or your text for a description of the different types of brandmarks. Here’s a good online resource with examples of each.
Assignment
For this assignment, you will develop brandmarks for either the Academy of Technology, Engineering, Math & Science (ATEMS) or ACU’s Equine-Assisted Counseling & Learning.
Step 1: Each of you will be assigned one of the following clients.
- Academy of Technology, Engineering, Math & Science (A.T.E.M.S.) – you must choose one of the following mascots: Bombers, Phoenix, Smashers and Vipers. Go here to download a PDF briefly describing the school and ideas for logo (please refer to this assignment for specific requirements and deliverables). – Ashley, Aubree, Chase, David, Evan, James, Jennifer, Mallory, Ryan & Zack
- Equine-Assisted Counseling & Learning – a branch of ACU’s Counseling Center – Amy, Brittany, Jenny, Jordan, Keith, Leeanna, Philip & Tenchis
Step 2: Do some research and gather useful information.
Step 4: Start Designing! (You’ve probably already started this by now.) Project requirements are as follows:
Process:
- Inspiration
- Sketches (15 min. for each mark)
- Rough comps (one for each mark, black & white)
- Writing: 1 blog post and 2 comments (see writing requirements)
Product:
- Design two different marks.
- Each mark must incorporate the brand name. ATEMS mark must include selected mascot.
- Design both black & white (no mid-tones or gradients) and color versions for each mark.
Final Deliverables
Final Composition:
- Arrange each mark (both b&w and color versions) on individual black matboards
- Matboard size (for each mark): 21″ x 12″ (landscape orientation)
- Sheet size (for each mark): 8″ x 8″ (marks should be 6″ x 6″ max.)
- B&W mark on the left and color mark on the right
- 2″ margin around entire piece, 1″ between b&w and color versions
- Put your name on the back of each matboard
- Create a sheet with marks at three different sizes – 6″ x 6″, 3″ x 3″ and 1″ x 1″
Process Documentation:
- Inspiration posted to the discussion blog.
- Place photocopies of sketches (15 min. for each mark) in a report binder with your name on it.
Digital Files:
Combine all marks into a single PDF* and upload to the class dropbox in the myACU files system.
*prefix file with your ACU username followed by an underscore (ex: bly95s_brandmark 4.pdf)
Schedule & Deadline
- Wed., Mar. 28: Introduce project, Guest Steve Eller with ACU’s Counseling Center
- Fri., Mar. 30: Post inspiration to discussion blog. (Make sure to label the type of mark – wordmark, pictorial mark, abstract mark or emblem)
- Mon., Apr. 2: Work day
- Wed., Apr. 4: Work day (Brandon will not be in class)
- Fri., Apr. 6: No Class – Good Friday
- Mon., Apr. 9: Rough comps due, Critique
- Wed., Apr. 11: Color palette selected, Work day
- Fri., Apr. 13: Final presentation/critique, blog post due by class
- Mon., Apr. 16: Turn in all deliverables, blog comments due by class
Grading Criteria
Project = 15% of final course grade
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