With little notice or fanfare, our online experience is changing dramatically as the web sites we visit are increasingly tailoring themselves to us. The race to collect as much as personal data as possible is not the defining battle for today’s  Internet giants like Google, Facebook, Apple, and Mircosoft. The Filter Bubble reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise for creativity, innovation, and the democratic exchange of ideas.