There’s no Business like Show Business

Veteran performer and choreographer Tina Paul dispels myths and delivers the inside scoop about achieving your dream of dancing on Broadway. Tommy Tune, Chita Rivera, Bebe Neuwirth, and eleven other dancers join Tina in sharing their diverse experiences to help you make the right choices, avoid embarrassing mistakes, and prepare for the challenges that lead to a Broadway career. All of them agree—they love theatre and that love got them over many hurdles. Through tips on survival, discipline, and protocol, these professionals offer encouragement, bolster determination, and guarantee that you will be one step ahead in your quest for the lights and life of Broadway. 

Back to Square One

Engineering Entrepreneurship from Idea to Business Plan is for engineers and scientists interested in both creating new products and starting a business plan to sell them. Technology-based business plan contests with large monetary awards have been cropping up worldwide, which is a clear indication that many wealthy investors are on the lookout for innovative, technology-based businesses. This text shows how to sharpen a new idea and turn it into a useful commercial product, conduct patent research and complete a provisional patent application, and collect the requisite data, prepare a business model and create a business plan with projected cash flow.

A Comprehensive Introduction to Engineering

A balanced and accessible overview of engineering for beginning students. This ninth edition is an authoritative guide to the academic expectations and professional opportunities in engineering, a field that is both academically rigorous and creatively demanding. Today’s engineering students are faced with endless career opportunities. Engineering Your Future clarifies those options and directs students down the path to a rewarding career in the engineering field. Featuring exceptionally broad coverage, it offers instructors unparalleled flexibility for any introductory course.

New to this edition:

      • A rewritten Chapter 1, “The Heritage of Engineering,” encourages students to appreciate the rich and inclusive heritage of engineering and to think about how much our daily lives are impacted by engineering
      • Chapter 2, “Engineering Majors,” reflects current technological advances, including mobile computing and nanotechnology
      • Chapter 3, “A Statistical Profile of the Engineering Profession,” provides the latest available data on the job market, college enrollment trends, and diversity within the profession
      • A completely updated Chapter 10, “Teamwork,” includes new examples from today’s leading companies including Netflix, Tesla Motors, and Google
      • A significantly expanded section on programming in “Appendix C: An Introduction to MATLAB” serves as a starting point for students learning code