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What Can You Do With a Marketing Degree?

woman standing in front of a whiteboard with marketing strategies on it

Are you considering an online marketing degree? Marketing is an exciting field that gives you many opportunities to apply your knowledge as you help businesses and non-profits find success. If you’re a creative individual who wants to apply that creativity to the business world, this degree can be a good fit. Perhaps you’re wondering what you can do with it? Here’s a closer look at some of the compelling careers you can pursue with this degree.

Job Options for Marketing Professionals

Marketing is a skill that is in high demand in no small part because all successful businesses require the right advertising to reach potential customers. With a bachelor’s degree in marketing, you can develop and refine your skills in such key areas as:

  • Brand management
  • Advertising
  • Digital and mobile marketing
  • Email marketing
  • Copywriting
  • Social media management

Because entities can’t succeed without effective ads, careers in these fields can be lucrative. Income levels vary, ranging from $57,750 for a social media manager to over $108,000 a year for a marketing director.

Unique Opportunities Opened by an Online Marketing Degree

If you’re considering a business marketing program, you’ll find a large number of job options available once you complete your education. Some career paths are obvious, but others can be harder to connect at first glance. That said, the variety of job paths available with this training is exceptional. Here are some of the options you should explore after completing your degree:

1. Marketing Coordinator

A marketing coordinator supports the initiatives of the marketing department by setting objectives, planning promotional presentations, and updating calendars for the marketing strategy. Other specific responsibilities include analyzing and reporting on competitors, updating websites, and maintaining an inventory of marketing and promotional materials. Since they work across various teams, strong communication and organizational skills are essential for this role.

2. Advertising Manager

Advertising managers map the strategies used to market the business. They communicate with the company’s clients and also work to negotiate contracts for placing content on various digital platforms, as well as traditional channels such as TV, radio, and print. This individual may handle in-person marketing at conventions and trade shows.

3. Media Buyer

Media buyers work with companies to negotiate the price and placement of ads on a wide range of platforms. The media buyer’s goal is to manage these platforms while staying within their company’s marketing budget, so they are often negotiating new contracts and pricing. They also must be able to adhere to an entity’s voice and advertising plan, so the message remains consistent across various types of platforms.

4. Event Planner

Event planners that organize trade shows and conventions need a strong background in marketing. They also need communication and organizational skills. These professionals can work independently as contractors, or large companies may hire their own event planners to oversee the planning of their events and meetings as well as their trade show booths. Some non-profits also have event planners on staff as full-time employees.

5. Brand Manager

Keeping a company’s image consistent when digital, print, and television marketing are all in play is not easy. Brand managers are essential to strengthening a brand’s reputation and ensuring a consistent image. Brand managers also must be able to analyze relevant data in order to adjust the message to better reach the target audience. These management pros must be creative because they’re often responsible for creating new ad campaigns or messages.

6. Digital Marketing Manager

Digital marketing managers oversee online marketing strategies for businesses. They are in charge of various projects and ensure that digital marketing campaigns are running smoothly. Managers must understand the fundamentals of strategy and be willing to adjust if a problem can’t be solved. In this role, they are most likely a team lead, as well as a point of contact for clients. Good people skills, critical thinking, and a fair knowledge of the various branches of marketing are necessary skills for managers so they can push through the challenges to find a solution.

7. Promotions Manager

Events, in-store displays, internet ads, and print ads all need cohesive messages for them to work well. Promotions managers oversee all of these activities to ensure they are driving revenue to their companies. They’ll also work with creatives to develop promotional material and create new campaigns. If the company hosts a contest or special event, it is the promotions manager who organizes and hosts it.

Considering One of These Careers?

Without marketing, businesses and non-profits often fail. Individuals who are skilled marketers are in high demand because they are critical to the success of organizations of all sizes, regardless of the industry.

If you’re considering one of these interesting roles, you need the right training first. Abilene Christian University offers an online marketing degree program from a vibrant, virtual, Christ-centered community. To learn more about how we can help you achieve your career goals, contact us at 855-219-7300, or check out our accredited degrees online.

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