{"id":215,"date":"2009-09-24T11:02:38","date_gmt":"2009-09-24T16:02:38","guid":{"rendered":"http:\/\/blogs.acu.edu\/artanddesign\/?p=215"},"modified":"2009-09-24T11:13:59","modified_gmt":"2009-09-24T16:13:59","slug":"the-substance-of-style","status":"publish","type":"post","link":"https:\/\/blogs.acu.edu\/artanddesign\/2009\/09\/24\/the-substance-of-style\/","title":{"rendered":"The Substance of Style"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.com\/Substance-Style-Aesthetic-Remaking-Consciousness\/dp\/0060933852\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-214\" src=\"http:\/\/blogs.acu.edu\/artanddesign\/files\/2009\/09\/Picture-54-150x229.png\" alt=\"Substance of Style by Virginia Postrel\" width=\"150\" height=\"229\" srcset=\"https:\/\/blogs.acu.edu\/artanddesign\/files\/2009\/09\/Picture-54-150x229.png 150w, https:\/\/blogs.acu.edu\/artanddesign\/files\/2009\/09\/Picture-54-230x352.png 230w, https:\/\/blogs.acu.edu\/artanddesign\/files\/2009\/09\/Picture-54.png 388w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>Virginia Postrel in <a href=\"http:\/\/www.amazon.com\/Substance-Style-Aesthetic-Remaking-Consciousness\/dp\/0060933852\/\" target=\"_blank\">The Substance of Style<\/a> lays out a great argument for why surface is substance. She presents fascinating research and history on everything from Starbucks to the iMac. Why would someone pay an extra $100 more for a black Mac laptop rather than white? Aesthetics seem to matter more now than ever. When I go to Lowe&#8217;s to by a new ceiling fan I have a dizzying amount of affordable choices. How did we get here?<\/p>\n<p>If you are interested in how your degree fits into today&#8217;s broader economy this is a great book. And if nothing else, it could actually give your parents some assurance that a degree in art might make financial sense after all.<\/p>\n<p><em>Virginia Postrel blogs <a href=\"http:\/\/www.dynamist.com\/weblog\/index.html\" target=\"_blank\">here<\/a>.<\/em><\/p>\n<p><em><strong>Click the the image to view on Amazon.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virginia Postrel in The Substance of Style lays out a great argument for why surface is substance. She presents fascinating research and history on everything from Starbucks to the iMac. Why would someone pay an extra $100 more for a black Mac laptop rather than white? Aesthetics seem to matter more now than ever. When [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[199],"tags":[581,200,582],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-faculty-book-list","tag-aesthetics","tag-books","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":0,"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.acu.edu\/artanddesign\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}