Over the fall break, students from the Griggs Center for Entrepreneurship and Philanthropy and the School of Information Technology and Computing traveled west to Silicon Valley. Dr. Jim Litton and Dr. Brad Crisp led the group of 16 students to visit and explore several tech companies varying in size and function, from start-ups to some of the most recognized companies in the world. Some of these included Google, LinkedIn, Circa, the Silicon Valley Bank, Livingly, Yahoo! and Square. Students were able to learn about the fundamental principles of technological companies as well as having the opportunity to network with alumni and potential employers.
COBA and SITC students tour Yahoo!
Connor Osborn, a junior Accounting and Finance major from Southlake, enjoyed visiting Silicon Valley Bank. SVB’s mission is to “increase innovative companies’ probability of success worldwide” and is the premier bank for all venture capital firms. The group learned about the services the bank offers as well as the complex system by which the capital is distributed, put to work, and then returned.
Students were toured around LinkedIn by ACU alum, Asa Kusuma.
Spencer Woolfolk, a junior from San Antonio, found the trip to be highly valuable, learning what it looks like to work in Silicon Valley and the purpose and vision of the companies’ brands. The experience of personally visiting such well-known companies is unlike anything one can learn inside the classroom. Spencer is excited to use this knowledge going forward, integrating his passion for marketing with entrepreneurship and technology.
“I am very grateful to the faculty that put the trip together. It was invaluable to be able to learn more about Silicon Valley and the technology field,” says Woolfolk.
Group at the Cerro Negro Volcano in Nicaragua.
At the end of the the summer, 18 students along with Dr. Andy Little and Dr. Jim Litton, traveled south to study abroad in Central America. Students had the opportunity to earn credit in Global Entrepreneurship as well as MGMT 440, including special topics: Business Practicum in Central America. COBA also co-taught an Honors College colloquium on social entrepreneurship in developing countries. The group spent the first two days in Tegucigalpa, the capital of Honduras, stayed at Mission Lazarus for nine days, and ended the trip in Leon, Nicaragua.
The trip challenged the students to evaluate how they want to conduct business in the future. They were able to use their business skills in social entrepreneurship, learning how to apply these skills in a missional context. Because the group was surrounded by widespread poverty, this study abroad trip was unlike other COBA programs. Working in Central America gave students and professors a chance to see the complexity and difficulties of globalization and economic development in third world countries.
Throughout the trip, students were able to tour local businesses, go behind the scenes with ACU alum Jarrod Brown at Mission Lazarus, visit a local Honduran co-operative coffee company, and speak to several different business leaders in Honduras. Unlike the local co-op, Mission Lazarus had a much smaller profit margin; because of their commitment to operating the business in a godly manner, they strive to treat employees fairly and with dignity.
Stephanie Day, a senior accounting major from Oklahoma City, was highly encouraged by the trip. She believes in the power of the business principles she learned this summer, even if in the future she does not work in social entrepreneurship. Stephanie encourages students to get plugged in and study abroad at some point in their college career. She says, “There are so many incredible things we can learn in a classroom setting, but there’s something about seeing those principles applied firsthand in other countries that makes the learning experience so much more valuable.”
The encounters students get to experience while studying abroad are truly one of a kind. In Central America, students were able to see firsthand how businesses function in developing countries. COBA is intentional with providing students unique opportunities to integrate learning key business principles with developing students to reach their potential and find their missional calling.
“Because each culture is so different, God is able to manifest himself in different ways; studying abroad is so remarkable because not only does it expose you to a new way of learning, but it also gives students the opportunity to see God in an entirely new light,” says Stephanie Day, a senior accounting major.
COBA offers students multiple opportunities in the summer to get class credit while studying abroad and learning about our global economy. This summer, our business students have already traveled on two separate trips to Oxford and Europe. Currently, we have a group of students in Honduras, working specifically with Mission Lazarus and learning about social entrepreneurship. You can read about their trip in a daily blog on the Griggs Center website. We hope you’ll follow along!
Imagine having a set of social listening tools that can measure exactly how effective your brand’s sharable content is. Well it is time to stop daydreaming and get social! In the fall of 2012, six founding members, including former ACU, SITC, and COBA graduates Brad Neathery (2011), Clay Selby (2011), and Braxton Huggins (2010), teamed up and created SocialRest, a set of specific tools designed to measure social shareability, engagement, and conversions made from a brand’s website content across social platforms. SocialRest measures how social users engage with a brand because of user-shared content from their website. SocialRest then follows that social user if they visit that brand’s website, listening to how they engage with content on the site and measuring conversion rates on the brand’s website.
In the fall of 2012, founder of SocialRest, Clay Selby who majored in IT in the School of Information Technology and Computing, pitched the idea at a conference in San Antonio called Three Day Startup. After the event, Clay and co-founder, Brandon Ashton, started developing the idea. After a long process of building, measuring, and learning, SocialRest became a reality, with potential to be one of the top start-ups of 2014. This set of social tools features social analytics, simple integration, impression tracking, customer behavior interest, and ROI tracking. SocialRest can also determine whether the content written on a regular basis is successful. News sites, brand-building blogs, and businesses that rely heavily on their content creators can benefit greatly with these measuring tools. SocialRest can help businesses observe, visualize, and adapt to customer responses on their site, making the process of seeing user engagement and conversion highly efficient.
The SocialRest team expects the site to become the premier listening tool for B2C (business to consumer) brands with shareable content on their website or blog. SocialRest has recently been ranked by ClubLab (a London philanthropic agency) as one of the 12 start-ups to watch in 2014, alongside high-caliber brands like Nest (acquired by Google), Topsy (acquired by Apple), and other legendary start-ups. In the month of February, SocialRest increased Twitter followers by 1200% and received over 20,000 social mentions. This company is definitely one to watch, with mentions from ClubLab’s “Top Start-ups to Watch in 2014” and Chelsea Krost’s “2014 The Year of the Millennial”.
Brad Neathery, an ACU and COBA graduate who majored in marketing, credits their success to a number of factors, including the positive mentoring influences and constant engagement with potential users of the tools. Brad also stressed how much the Lord has aided in the process, working in miraculous ways to bring glory to His kingdom. “Christ calls us to serve his people in everything that we do, and philanthropy is nothing more than an act of service. SocialRest is made up of team members that are constantly stumbling toward the cross together, and our foundation is built upon accountability in business and in life,” says Brad. SocialRest exemplifies the values COBA instills in students, preparing them to go into the world with a missional mindset and determination to bring glory to Christ and his kingdom through all aspects of business and in life. SocialRest is looking for interns for the summer of 2014. If any students are interested in the internship, they can contact COBA’s career development team, Tim Johnston or Samantha Matta.
“COBA craft’s the vision of its students to understand the world for what it is, and to then take their own approach on how to achieve their goals. There is an underlying belief that life should be seen as an opportunity, challenges seen as the first step to growth, and success to be seen as a humble awareness of how magnificent our creator is,” says Brad Neathery, former ACU and COBA graduate.
The highly anticipated event we have all been waiting for is just around the corner! Registration for the seventh annual Springboard Ideas challenge is now open and ready to start accepting applicants for 2014. Springboard is a business plan competition that takes place each year through the Griggs Center for Entrepreneurship and Philanthropy. Contestants vary, including some who have ideas and are seeking to start a business and others who have already established small businesses. The cash prizes come from several local sponsors. This year, certain phases of the competition have changed. The initial application process has been revamped to make each transition phase flow more smoothly for applicants.
The competition includes three different divisions: the community-growth division, the community-small business division, and the college division. The first, second, and third place winners in each division will receive cash prizes. For the college division, the first place winner will receive $7,500, the second place winner will receive $3,000, and the third place winner will receive $1,000. In the community-growth division, the first place winner will receive $15,000, the second place winner will receive $5,000, and the third place winner will receive $1,000. For the community-small business, the first place winner will receive $5,000, the second place winner will receive $3,000, and the third place winner will receive $1,000. Applicants must be at least 18 years of age and be a permanent resident of one of the qualifying 19 counties surrounding the Abilene area.
To enter the competition, applicants must initially complete an online application and pay the registration fee. The online application deadline is 5 P.M. on March 7th. Once the judging panel has advanced chosen contestants on to the next phase of the competition, a mini-business plan must be submitted. The business plan should address the fundamental issues of interest to potential investors. This document should highlight the most important and interesting points of the business, which should give potential investors a general understanding of why this venture would succeed. Contestants who advance to the next phase of the competition qualify as finalists and must prepare a presentation for a live panel of judges. The exact date, time, and location will vary by division but will take place during the week of April 6-12, 2014. Participants will be given 10 minutes to present their idea to the judges and will then be subject to 10-15 minutes of Q&A from the judges.The final phase of the competition will be the awards dinner, which will take place on April 15th. All finalists will display their ideas as part of an exhibit hall before the dinner, and then the winners of each division will be announced during the dinner. This year, Stuart Crum, President for Bridgestone Retail Operations, will be speaking at the awards ceremony.
Students have represented COBA well in the past Springboard competitions. Typically, around 30-4 students from around campus enter the competition each year. Last year, senior Luke Luttrell won first place in the college division with his Right Route idea. Right Route is a mobile app similar to Google Maps but offers more route options, optimizing the fastest route between as many desired destinations. Dr. Brent Reeves and Dr. Brian Burton were two professors that helped Luke develop his idea for the app. Luke believes that COBA was absolutely fundamental to winning Springboard. He credits his success to the help of such great professors in COBA, reiterating how involved and willing they were to reach out and help him on his journey to success. Luke also praises the competition in regards to the process. He says, “Springboard gives students the opportunity to present an idea to a panel of investors with entrepreneurial experience, resulting in great feedback on the idea and business model.” Luke has learned to always seek entrepreneurial opportunities and encourages anyone with even the smallest idea to enter the competition. Springboard is a great opportunity to grow one’s entrepreneurial skills and gain relevant experience through a high value process and interaction with professional entrepreneurs.
“The Springboard Ideas Challenge is a great opportunity for any student who is interested in entrepreneurial pursuits. It offers an unbelievable experience because it forces students to turn a simple idea into a fully functioning business model,” says Luke Luttrell, senior COBA student and winner of the 2013 Springboard Challenge.
During January, several COBA students as well as non-business majors took a January short course, Social Entrepreneurship, with Dr. Laura Phillips at City Square in Dallas. In the fall of 2012, ACU began to partner with City Square, combining curricular and co-curricular experiences for student leadership development. CitySquare is a faith-based, non-profit, human and community development corporation that promotes learning and formation through engagement, including projects, courses, internships, formative experiences, and degree programs. Courses at City Square offer opportunities for in-context learning, allowing students to be hands-on outside of the traditional classroom.
During the short course, 18 guests came to speak with students about social organizations and the different pieces that make up these organizations. The class offered a series of breakfast lectures where speakers discussed vital parts of nonprofit businesses that must be considered when working for or starting any nonprofit. Guests speakers, including Suzanne Smith, Founder and Managing Director of Social Impacts Architects and Co-Founder of Flywheel: Social Enterprise Hub, spoke about measuring success from a social perspective. Mark Jacobs, Senior Director of Operations for The Medicines Company, started His Chase Foundation in 2010 and is now focusing all efforts in Rwanda, providing 250+ students with educational opportunities. Mark gave students opportunities to engage and brainstorm ideas for his initiatives in Rwanda. Speakers also addressed questions concerning other aspects of a non-profit organization such as raising funds, the grant application process, how to start a board of members, social media, and the basic business principles included in a financial statement.
The majority of the class was comprised of business majors but all students found the information very useful even if they had no intention of starting an enterprise. Shanleigh Clinton, a nutrition major, says that she was worried the material would not be applicable to her. However, she says, “This class actually helped me understand how to balance mission and margin and how to have a greater impact in what I do.” Shanleigh plans on becoming a registered dietician, partnering with a feeding and nutrition education program and potentially working with a social enterprise.