{"id":5952,"date":"2020-05-23T15:07:37","date_gmt":"2020-05-23T20:07:37","guid":{"rendered":"https:\/\/blogs.acu.edu\/coba\/?page_id=5952"},"modified":"2025-06-26T11:08:43","modified_gmt":"2025-06-26T16:08:43","slug":"american-marketing-association","status":"publish","type":"page","link":"https:\/\/blogs.acu.edu\/coba\/american-marketing-association\/","title":{"rendered":"American Marketing Association"},"content":{"rendered":"

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Join us!<\/span><\/em><\/strong><\/h2>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Subtittle” _builder_version=”4.16″ text_font=”Nunito||||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Oswald||||” header_font_size=”16px” header_letter_spacing=”2px” text_orientation=”center” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”-30px|||” global_colors_info=”{}”]<\/p>\n

Whether you’re a freshman or a senior, what should you be doing during this unexpected time to build your personal brand?<\/span><\/p>\n

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Learn from COBA marketing alumni on how they got into the field of marketing, how COVID-19 has impacted them, and ways they recommend building a strong personal brand.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#fd4664″ custom_padding=”||48px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”-57px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSciOI1Gu0HDYoKngCQ2ZHi0sj8zObDiUMA0_AmpMFQAP1l8ug\/viewform” url_new_window=”on” button_text=”Click here to RSVP today!” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”35px” button_font=”Proxminova|700|on||||||” custom_margin=”75px||||false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Video Title Section” _builder_version=”4.16″ background_color=”#193052″ min_height=”495px” custom_margin=”16px||66px|||” custom_padding=”7px|0px|60px|0px||” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Video Row” _builder_version=”4.16″ min_height=”51px” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Tittle” _builder_version=”4.16″ header_2_font=”Proxminova|800|on|on|||||” header_2_text_align=”center” header_2_text_color=”#fd4664″ header_2_font_size=”40px” header_2_letter_spacing=”2px” header_2_line_height=”1.5em” background_layout=”dark” max_width=”600px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

speakers<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ admin_label=”Coffee items” _builder_version=”4.16″ min_height=”73px” custom_margin=”|||” custom_padding=”0px|0px|60px|0px||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Jay Swinney” image=”https:\/\/blogs.acu.edu\/coba\/files\/2019\/08\/coffee-item-2.png” image_icon_width=”280px” admin_label=”coffee Item” _builder_version=”4.16″ header_font=”Proxminova|600||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_letter_spacing=”1px” header_line_height=”1.7em” body_font=”Nunito||on||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” animation=”right” image_max_width=”280px” global_colors_info=”{}”]<\/p>\n

Data Analytics at Indeed<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Jennifer golden” image=”https:\/\/blogs.acu.edu\/coba\/files\/2019\/08\/coffee-item-2.png” image_icon_width=”280px” admin_label=”coffee Item” _builder_version=”4.16″ header_font=”Proxminova|600||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_letter_spacing=”1px” header_line_height=”1.7em” body_font=”Nunito||on||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” animation=”right” image_max_width=”280px” global_colors_info=”{}”]<\/p>\n

Marketing Consultant and Professor at ACU<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Katherine Hall” image=”https:\/\/blogs.acu.edu\/coba\/files\/2019\/08\/coffee-item-2.png” image_icon_width=”280px” admin_label=”coffee Item” _builder_version=”4.16″ header_font=”Proxminova|600||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_letter_spacing=”1px” header_line_height=”1.7em” body_font=”Nunito||on||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” animation=”right” image_max_width=”280px” global_colors_info=”{}”]<\/p>\n

Senior Account Manager at Schaefer Advertising Co.<\/em><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Rachel gilliam” image=”https:\/\/blogs.acu.edu\/coba\/files\/2019\/08\/coffee-item-2.png” image_icon_width=”280px” admin_label=”coffee Item” _builder_version=”4.16″ header_font=”Proxminova|600||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_letter_spacing=”1px” header_line_height=”1.7em” body_font=”Nunito||on||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” animation=”right” image_max_width=”280px” global_colors_info=”{}”]<\/p>\n

Account Director, Platinum Salesforce Partner at Lev<\/em><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Reagan Morgan” image=”https:\/\/blogs.acu.edu\/coba\/files\/2019\/08\/coffee-item-2.png” image_icon_width=”280px” admin_label=”coffee Item” _builder_version=”4.16″ header_font=”Proxminova|600||on|||||” header_text_align=”center” header_text_color=”#ffffff” header_letter_spacing=”1px” header_line_height=”1.7em” body_font=”Nunito||on||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”18px” body_line_height=”1.8em” text_orientation=”center” animation=”right” image_max_width=”280px” global_colors_info=”{}”]<\/p>\n

Marketing Director at PFS<\/em><\/p>\n

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Jay Swinney<\/i><\/span><\/span><\/h1>\n

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INDEED<\/span><\/strong><\/em><\/span><\/div>\n
Jay Swin<\/span>ney is a data scientist at indeed.com, the world’s largest job search engine. He works on search ranking and advertising auctions where he tries to match job seekers with the most relevant and engaged employers. At indeed, they put job seekers first and believe that revenue will if they create a great tool for people to find work. It’s especially motivating for Jay right now to try to live Indeed’s motto “I help people get jobs”<\/span><\/span><\/strong><\/span><\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/blogs.acu.edu\/coba\/files\/2020\/05\/IMG_0075-1-scaled.jpg” title_text=”IMG_0075″ _builder_version=”4.16″ custom_margin=”|-2px||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”|700|||||||” text_text_color=”#ffffff” text_font_size=”51px” header_font=”|800||on|||||” header_font_size=”45px” inline_fonts=”Proxminova” global_colors_info=”{}”]<\/p>\n

Jennifer Golden<\/strong><\/em><\/span><\/h1>\n
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ACU<\/em> <\/span><\/strong><\/span><\/div>\n
Jennifer Golden is currently working as a marketing consultant in marketing strategy, branding, and digital marketing.\u00a0 She will join Abilene Christian University (ACU) as a marketing professor this fall after finishing her doctorate at DePaul University in Chicago.\u00a0 Jennifer’s work motto is to guide students to think critically, work feverishly, and find a job that loves them as much as they love it.\u00a0\u00a0<\/span><\/strong><\/span>
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Katherine hall<\/i><\/span><\/span><\/h1>\n
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SCHAEFER\u00a0 ADVERTISING CO.<\/em><\/span><\/strong><\/span><\/div>\n
Katherine Hall is currently a Senior Account Manager at Schaefer Advertising Co. on the healthcare account team. She specializes<\/span>\u00a0in healthcare but has broad experience ranging from non-profit to retail marketing. She majored in Marketing and minored in AD\/PR\u00a0at Abilene Christian University where she was on the women\u2019s soccer team and learned to truly love connections and the advertising industry!<\/span> <\/span><\/strong><\/span>
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Rachel gilliam<\/i><\/span><\/span><\/h1>\n
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LEV<\/span><\/strong><\/em><\/span><\/div>\n
Rachel is an Account Director at Lev, a Salesforce Marketing Consultancy. She uses her 7 years of client success\u00a0+ marketing experience to strategically grow accounts in a sales and marketing hybrid role. Her background includes digital marketing strategy, technical execution and optimization.\u00a0<\/span><\/span><\/strong><\/span>
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Reagan Morgan<\/i><\/span><\/span><\/h1>\n
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PFS<\/span><\/strong><\/em><\/span><\/div>\n
Reagan has oversight of all corporate marketing functions including company branding execution, design and support of the corporate websites, event management for industry trade shows and events, digital campaigns, corporate communications, PR\/Media relations, sales proposal management, and content creation. In his 12-year career at PFS, he has worked in various marketing and sales support roles.\u00a0<\/span><\/span><\/strong><\/span><\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row admin_label=”Video Row” _builder_version=”4.16″ min_height=”51px” custom_padding=”|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Tittle” _builder_version=”4.16″ header_2_font=”Proxminova|800|on|on|||||” header_2_text_align=”center” header_2_text_color=”#fd4664″ header_2_font_size=”40px” header_2_letter_spacing=”2px” header_2_line_height=”1.5em” background_layout=”dark” max_width=”600px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Professional Development<\/span><\/h2>\n

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Resources<\/strong><\/em><\/span><\/h1>\n

To access all the resources provided by our Professional Development Manager, Steph Brown, click the links below:<\/strong><\/p>\n

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