{"id":3266,"date":"2017-05-31T13:30:04","date_gmt":"2017-05-31T18:30:04","guid":{"rendered":"http:\/\/blogs.acu.edu\/coba\/?p=3266"},"modified":"2017-05-31T13:13:15","modified_gmt":"2017-05-31T18:13:15","slug":"student-spotlight-on-katherine-howell","status":"publish","type":"post","link":"https:\/\/blogs.acu.edu\/coba\/2017\/05\/31\/student-spotlight-on-katherine-howell\/","title":{"rendered":"Student Spotlight on Katherine Howell"},"content":{"rendered":"
\"katherine-howell-student-spotlight-internship\"

Our student spotlight this week is on Katherine Howell, a junior marketing major interning with a Financial Institution.<\/p><\/div>\n

Katherine Howell is a junior marketing major from San Antonio, TX. This summer she has the opportunity to intern at a Financial Institution* and wanted to share about what she does and what she has learned so far.<\/p>\n

Q: What have you done in your internship as of yet?<\/strong><\/p>\n

A: I am an IBM Marketing Operations intern for a Financial Institution. I have been learning the different marketing processes for each line of business (LOB; a general term describing the products or services offered by a business<\/em>) at the Financial Institution. Soon, I will be helping IBM transition into new marketing roles for\u00a0the Financial Institution<\/p>\n

Q: What has been your favorite part?<\/strong><\/p>\n

A: My favorite part of working with the Financial Institution is learning the alliance LOB, which promotes the well-being of member households and provides support by leveraging relationships that provide value-added member solutions. I have also liked to see how the Financial Institution brands and markets with other companies.<\/p>\n

Q: How do you see this experience aiding you in the future? What has grown you the most?<\/strong><\/p>\n

A: I have had to learn patience. It requires time to get used to how a company operates.<\/p>\n

Q: What has been the most interesting aspect of your experience with this company?<\/strong><\/p>\n

A: It is interesting to me how the Financial Institution takes brand management very seriously. They have even outlined what the company would be like if it were a person!<\/p>\n

 <\/p>\n

*The name of the company at which Howell is interning has been removed due to client confidentiality agreements.<\/p>\n","protected":false},"excerpt":{"rendered":"

Katherine Howell is a junior marketing major from San Antonio, TX. This summer she has the opportunity to intern at a Financial Institution* and wanted to share about what she does and what she has learned so far. Q: What have you done in your internship as of yet? A: I am an IBM Marketing […]<\/p>\n","protected":false},"author":14016,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[818,626,1157,25682],"tags":[154280,154284,154281,154282,626,154283,1157,154274,574],"class_list":["post-3266","post","type-post","status-publish","format-standard","hentry","category-academics","category-internships","category-marketing","category-student-spotlights","tag-acu-coba","tag-brand-management","tag-business-students","tag-experiential-learning","tag-internships","tag-katherine-howell","tag-marketing","tag-student-spotlight","tag-students"],"_links":{"self":[{"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/posts\/3266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/users\/14016"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/comments?post=3266"}],"version-history":[{"count":9,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/posts\/3266\/revisions"}],"predecessor-version":[{"id":3276,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/posts\/3266\/revisions\/3276"}],"wp:attachment":[{"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/categories?post=3266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.acu.edu\/coba\/wp-json\/wp\/v2\/tags?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}