{"id":10279,"date":"2022-09-19T10:30:40","date_gmt":"2022-09-19T15:30:40","guid":{"rendered":"https:\/\/blogs.acu.edu\/hr\/?p=10279"},"modified":"2022-10-03T09:12:47","modified_gmt":"2022-10-03T14:12:47","slug":"creative-u-2022-evening-keynote-in-the-beginning-was-the-word","status":"publish","type":"post","link":"https:\/\/blogs.acu.edu\/hr\/2022\/09\/19\/creative-u-2022-evening-keynote-in-the-beginning-was-the-word\/","title":{"rendered":"Creative U 2022 Evening Keynote: &#8220;In the Beginning Was the Word&#8221;"},"content":{"rendered":"<p>The human storyteller is the most essential element of entrepreneurial success. A leading innovator in the worlds of social media and influencer marketing, Alan Beard explains why both worked for brands in the past and why both will ultimately fail brands without significant strategic change. The future of marketing is in understanding the power of storyworlds to foster community and drive customer engagement, but most brands will completely miss out in the golden age of storytelling. Alan Beard is the co-founder and CEO of Synonymous, a strategy and insights agency in Los Angeles, California, with proprietary technology for extracting insights from unstructured linguistic data. He previously co-founded award-winning creative advertising agency, McBeard, the world\u2019s foremost social media agency, and pioneered social media marketing with some of the biggest brands in the world, including AT&amp;T, Disney, Fox, Coca-Cola, Sony, Universal and dozens more. Beard also serves as a minister at Camarillo Church of Christ in Camarillo, California. This event will take place Wednesday, Oct. 5, at 4 p.m. in Hunter Welcome Center, AT&amp;T Theater. <a href=\"https:\/\/www.eventbrite.com\/e\/creative-u-evening-session-in-the-beginning-was-the-word-tickets-411418001317\">RSVP here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The human storyteller is the most essential element of entrepreneurial success. A leading innovator in the worlds of social media and influencer marketing, Alan Beard explains why both worked for brands in the past and why both will ultimately fail brands without significant strategic change. The future of marketing is in understanding the power of [&hellip;]<\/p>\n","protected":false},"author":16565,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-10279","post","type-post","status-publish","format-standard","hentry","category-announcements"],"_links":{"self":[{"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/posts\/10279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/users\/16565"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/comments?post=10279"}],"version-history":[{"count":3,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/posts\/10279\/revisions"}],"predecessor-version":[{"id":10316,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/posts\/10279\/revisions\/10316"}],"wp:attachment":[{"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/media?parent=10279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/categories?post=10279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.acu.edu\/hr\/wp-json\/wp\/v2\/tags?post=10279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}