For as long as I can remember, journalism metrics in general, and particularly reach metrics—like pageviews and unique users—have been the subject of profound suspicion within the news industry. In recent years, the negativity has intensified, even from people I generally admire. Metrics have come to be synonymous, for some people, with a bankrupt journalistic […]
Source: You may hate metrics. But they’re making journalism better. – Columbia Journalism Review