{"id":210,"date":"2016-06-24T15:20:42","date_gmt":"2016-06-24T20:20:42","guid":{"rendered":"http:\/\/blogs.acu.edu\/ryanjessup\/?page_id=210"},"modified":"2016-08-04T12:06:13","modified_gmt":"2016-08-04T17:06:13","slug":"consumer-behavior-example-content","status":"publish","type":"page","link":"https:\/\/blogs.acu.edu\/rkj95n\/teaching\/courses-taught-and-example_content\/consumer-behavior-example-content\/","title":{"rendered":"Consumer Behavior Example Content"},"content":{"rendered":"<p>Product placement, the insertion of branded goods and services into things like movies, music, etc., is very prominent today.\u00a0 <a href=\"http:\/\/blogs.acu.edu\/rkj95n\/files\/2016\/06\/Worst-Product-Placement.mp4\" target=\"_blank\">When done poorly it looks like a bad infomercial.<\/a>\u00a0 When done well it can be very effective at increasing sales.\u00a0 When discussing this topic, we watch both the previous clip and <a href=\"http:\/\/blogs.acu.edu\/rkj95n\/files\/2016\/06\/Seinfeld-Clip-The-Junior-Mints.mp4\" target=\"_blank\">this Seinfeld clip which highlights overt yet humorous product placement<\/a>.\u00a0 We then enter into a discussion concerning what makes good product placement more effective than a commercial, as demonstrated by the Seinfeld clip.\u00a0 Eventually, we come to the conclusion that:<\/p>\n<ul>\n<li>Unlike a commercial, you can\u2019t fast-forward through product placement, so you know that consumers are observing your product, and<\/li>\n<li>The placed product can become a key element in the plot, such that to remember the program is to remember the product<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<h6>&lt;\u00a0<a href=\"teaching\/courses-taught-and-example_content\/marketing-research-example-content\/\">Marketing Research Example Content<\/a>\u00a0| Consumer Behavior Example Content\u00a0|\u00a0<a href=\"teaching\/courses-taught-and-example_content\/data-mining-example-content\/\">Data Mining Example Content<\/a>\u00a0&gt;<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Product placement, the insertion of branded goods and services into things like movies, music, etc., is very prominent today.\u00a0 When done poorly it looks like a bad infomercial.\u00a0 When done well it can be very effective at increasing sales.\u00a0 When discussing this topic, we watch both the previous clip and this Seinfeld clip which highlights &hellip; <a href=\"https:\/\/blogs.acu.edu\/rkj95n\/teaching\/courses-taught-and-example_content\/consumer-behavior-example-content\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7493,"featured_media":0,"parent":191,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-210","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/pages\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/users\/7493"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":1,"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/pages\/210\/revisions"}],"predecessor-version":[{"id":1142,"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/pages\/210\/revisions\/1142"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/pages\/191"}],"wp:attachment":[{"href":"https:\/\/blogs.acu.edu\/rkj95n\/wp-json\/wp\/v2\/media?parent=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}