{"id":263,"date":"2013-07-22T10:30:08","date_gmt":"2013-07-22T15:30:08","guid":{"rendered":"http:\/\/blogs.acu.edu\/undergradresearch\/?p=263"},"modified":"2013-07-22T10:30:08","modified_gmt":"2013-07-22T15:30:08","slug":"lily-assaad","status":"publish","type":"post","link":"https:\/\/blogs.acu.edu\/uresearch\/2013\/07\/22\/lily-assaad\/","title":{"rendered":"Lily Assaad &#8211; Psychology and Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.acu.edu\/uresearch\/files\/2013\/07\/Lily-Assaad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-617\" alt=\"Lily Assaad\" src=\"http:\/\/blogs.acu.edu\/undergradresearch\/files\/2013\/07\/Lily-Assaad-300x287.jpg\" width=\"300\" height=\"287\" \/><\/a><\/p>\n<p><strong>Major:\u00a0<\/strong>Psychology and Marketing<\/p>\n<p><strong>Classification:<\/strong>\u00a0Senior<\/p>\n<p><strong>Hometown:<\/strong>\u00a0Cairo, Egypt<\/p>\n<p><strong>Mentor:<\/strong>\u00a0Dr. Ryan Jessup, Management Sciences<\/p>\n<p><strong>What I Study:<\/strong>\u00a0I have enjoyed researching topics in the fields of cognitive psychology, marketing, and social psychology. Within cognitive psychology, I have assisted Dr. Jessup in researching factors affecting violations of stochastic dominance (what causes people to make irrational decisions). Within marketing, with Dr. Jessup&#8217;s guidance, I researched the relative effect of ratings and reviews on online shoppers&#8217; purchase choices, using mathematical modeling with a Bayesian foundation. Finally, within social psychology and under the guidance of Professor Flanagan, I researched personality correlates of risk takers.<\/p>\n<p><strong>Why I do research:<\/strong>\u00a0\u00a0As a child, I would spend hours a day thinking of reasons why people behaved the ways they did in social settings, and trying to logically verbalize them. Then, when I started middle school, I kept a journal of all my &#8220;theories,&#8221; and various &#8220;examples&#8221; that helped support them. Granted, this gave my friends infinite reasons to jokingly mock me, but i loved doing it ;) \u00a0As I grew older and studied research methods in 10th-12th grade, I discovered that I was actually attempting to engage in &#8220;psychological research,&#8221; and that it was my passion. As a result, I majored in psychology and further developed my research experience at ACU.<\/p>\n<p><strong>Conferences:\u00a0<\/strong>\u00a0Lily has given three presentations (one in each of her research projects) at the Southwestern Psychological Association&#8217;s research conference. She also has presented her work at the ACU Undergraduate Research Festival.<\/p>\n<p><strong>Honors<\/strong>: Lily was one of two student speakers at the 2012 ACU Undergraduate Research Fall Dinner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a child, I would spend hours a day thinking of reasons why people behaved the ways they did in social settings, and trying to logically verbalize them. <\/p>\n","protected":false},"author":9214,"featured_media":615,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[76751,76729],"tags":[1157,2484,76738,76729],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","category-student-researcher","tag-marketing","tag-psychology","tag-spur","tag-student-researcher"],"_links":{"self":[{"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/users\/9214"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":0,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/media\/615"}],"wp:attachment":[{"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.acu.edu\/uresearch\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}