IBD Project 6: Identity Design

Assignment

The goal of this project is to create a brand identity (visual identity if you will) for you. Begin by choosing one of the brandmarks you created in the previous project to use in developing the brand identity. You may make refinements to the mark, but do not completely redesign. The brandmark will hopefully serve as inspiration, particularly for style, as you develop this piece.

For this project, I want you to communicate the qualities, characteristics, habits, personality traits, likes, dislikes, etc. that make you – you! This can be in the form of narrative, self-promotion, satire/tongue & cheek, poetry, etc. Really, it’s up to you – as long as you remember that this is about communicating a brand, which happens to be you.

Here are a few requirements:

1. Must incorporate your brandmark
2. This is a VISUAL piece. Graphic elements including illustrations, color, symbols, typography, shapes, textures and photographs are necessary to create a visual identity, and should be employed exquisitely.
3. Should be thoughtful/meaningful and reflective of you.
4. Scope of project (i.e. amount of deliverables) should allow you to successfully communicate #3.
5. Must be print-based.

Process:

• Sketches: make several, they are important and a part of your grade. When you think you’ve drawn enough, do some more.
• Inspiration: Collect visuals of precedents (3 min.)

Final Deliverables

Final submission can be any number of things (book, poster, set of cards, calendar, board game, etc.). It can be 2d or 3d. Large or small. Just make sure the concept is remarkable, design is impeccable and the presentation is professional.

Process Documentation:

Neatly organize the following process documents in a report binder with your name on it.

• Photocopies of sketches
• Inspiration

Digital Files:

Upload PDF(s) of your “Identity Design” to the class dropbox on myACU.

Schedule & Deadline

• Wed., Apr. 20: Project introduced
• Fri., Apr. 22: No Class – Good Friday
• Wed., Apr. 27: Evidence of research, inspiration collected, sketches
• Fri., Apr. 29: Small group critique (concept, design direction)
• Mon., May 2: Desk crits
• Wed., May 4: Desk crits
• Fri., May 6: No Class – First & Second Year reviews
• Tues., May 10: FINAL PRESENTATION @ 2pm

Grading Criteria

Project = 20% of final course grade

Link to grading criteria

Examples/Inspiration

Following are  few examples I thought were interesting.