Design Concept Narrative

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The design concept statement intends to communicate, through writing, the primary concepts utilized in the design. It is often referred to as a narrative and should be approached as such – you are telling a story of the space. What is important about the space and why. What theories, information, approaches, etc. support the decisions you made. Is there an overarching theme or idea that ties everything together?

The design concept statement is not simply a description of elements within the space (the graphic presentation should communicate that adequately), but rather a description of the quality of the space. With that said, please remove yourself from the equation – do not use the word or phrase “I” or “the designer.” This piece of writing is meant to describe the space, not the designer of the space.

The design concept narrative should be between 250 – 300 words.

Student Example

Daniel’s parents want a room where he and his older brother can interact and use their imagination. An existing master bedroom and bathroom in the family’s house are to be remodeled to meet this need. The design of the new suite for Daniel and his brother is a response to Daniel’s specific interests, as well as child development and color theories. The environment created is intended to nurture the brothers’ imagination, learning, growth and personal interests. After interviewing five-year-old Daniel, his interest in flying was clear; therefore, the primary theme of the space is centered on aviation. Antonio Torrice’s theories related to the relationship between color and child development are implemented into the design through the use of yellow, orange, green and blue, which encourage calmness, growth, wellness and speech development. “Centers” were created to provide distinct spaces for the brothers to engage in different activities such as games, puzzles, reading and kinesthetics. Overall the room displays a vibrant array of colors and an aviation motif to encourage and develop their interests, while having the flexibility to change as the brothers age.

Generic Example

A master suite has been adapted and renovated into an interior environment for five-year-old ________ and her sister. The solution is based upon the concepts of “Color, Choice and Convertibility” to fully complement the children’s growth and maturation, and to infuse a personalized design scheme. Guiding concepts for the solution were discovered during an interview with ________. The colors of choice are ________’s favorites: ________, ________ and ________. This spacious suite is designed for varied activities in a ________ theme reflecting the girls’ interests.

The west wall features a carpeted stage and a chest nearby contains dress up clothes. Another feature is a “Leaping Castle,” a three-foot high platform designed for jumping and harmlessly landing onto a large cushioned pillow. The secret to this special Princess castle is a hidden ladder placed inside on the east wall. The stage and castle are easily removed after the girls get older. Convertible, feminine bunk beds extend from the feature centered in the room. Each personalized bed is designed with safety and functionality.

Two paint easels on the south wall satisfy the girls’ creativity. Additionally, a bench and worktable are provided for computer work, homework assignments and art projects. Tile is used as the flooring in the art area for easy cleanup. A window seat is located in front of the large window for warm days and reading, and an adjacent bookcase contains many favorite books. A cabinet secures a wonderful aquarium to the east. The remodeled bathroom contains ample convertible cabinet space. A shower replaces the original bathtub and a new dressing room is located within close proximity to the bathroom and is accessible from two sides. The design solution provides a room full of favorite things according to the concepts of color, choice and convertibility.

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