This is McDonald’s multimedia campaign for the World Cup in Brazil in 2014. They had commercial spots, print ads, and social media ads. It was a very successful campaign for them. They touched just about every base they could to maximize their frequency and reach.
This is a Sales Promotion ad for Subway. It promises the simple advertising scheme of buy one, get one free. This is very effective for a place like subway where people really go for the bargain. They enjoy getting what my father calls a “good deal”. This is from 2011.
This is a Cause Marketing Ad for Humane Society of Canada. It gives 50 cents for every bottle of wine you purchase. It is a genius idea that works very well. The line is catchy and based off of a lame sort of idiom but it is very effective here. I believe this is a magazine print ad from the mid-2000’s.
This is a radio ad for audible dot com from 2012. They are a website where you can stream audio books for free to your iphone or laptop. It is a good ad, as it explains how you will never be alone or bored with the app. It’s very good at communicating the message of audible.
This is the prevention resource center of abilene’s ad for their company. It is an excellent ad that actually made me chuckle a bit, since their is a prescription bottle next to cookies. It is spot on for the area as many old west texas women look exactly like this. It sends a good message to the community of Abilene.
Here is a controversial ad made in 2009. It is controversial because it shows a child smoking a cigar. It is meant to be provoking. I think it is very effective to allude that you should treat your body the same as your child’s. It is a proficient controversial ad that gains the well earned head turns it deserves.
This is an example of a company targeting a minority audience in 1976. The typeface accompanies the black family, because it has sort of a disco vibe to it. It shows a middle class black family having a good time around the dinner table despite not being financially very wealthy. It is broadening it’s audience which I am certain their main consumer at the time was predominately white.
Ben And Jerry’s has feminist campaigns, and even a whole line of feminist flavors! Here is the link to see them all: http://kottke.org/15/03/feminist-ben-jerrys-flavors
It’s pretty incredible that they target women right on the pint.
Ben and Jerry’s changed their signature flavor Chubby Hubby to “Hubby Hubby” to support homosexual men around the world. This was done in 2009 which was pretty liberal and shocked many.
They recently added new flavors were there is a core of filling in the middle. It is called Ben and Jerry’s Core Flavors. There is everything from salted caramel to chocolate in the middle. They announced it half a year in advance and had a lot of buzz over it. They kept using a phrase “Join our core!” to push the new product which caught on with ease.