The Gutenberg Rule is used to show a user behavior known as reading gravity, the western habit of reading left-to-right, top-to-bottom. The higher left portion of the page is the user primary focus…
Source: The Gutenberg Diagram in Web Design – User Experience – Medium
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The Gutenberg Rule shows that users naturally read from top-left to bottom-right, so designers place key information along this path to guide attention effectively.
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The Gutenberg Rule explains how users naturally scan content based on reading gravity — moving left to right, top to bottom. The top-left area of a page receives the highest attention, making it the most powerful space for key messages, headlines, and calls to action.
Understanding this pattern helps designers and marketers create layouts that guide users smoothly, improve engagement, and boost conversions by placing important elements exactly where the eye goes first.
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