Pizza and Puffery: Domino’s takes on Papa John’s

by   |  02.13.10  |  Commercial Speech

papa-johns

Saw this ad today by Domino’s Pizza in which the chain references a 2000 appeals court decision in a lawsuit against Papa John’s slogan “Better Ingredients. Better Pizza.” Domino’s lost the suit but now is using the findings that those claims were advertising “puffery” in its own television ad.

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