P3: Promotional Photography

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 P3: (Self) Promotional Photography

Promotional work is not quite the same as advertising photography. Though they both try to ‘sell’ something through their imagery, in the case of promotional photography this tends to be a concept rather than a product. Promotional work is often done for charities. It is common therefore for budgets to be limited and for clarity of expression and strong visual ideas to be at a premium.

When it comes to self-promotion in photography, we have to add a sixth element and that is the promotional materials must be presented as part of a campaign. When you take a look at the most enduring self-promotional items, besides memorable images they have one other thing in common and that is that each of them reinforce the look or brand of the artist. In our case, lighting, image adjustment, etc. To create a campaign you have to take into consideration how you are going to present your work as an extension of your personality and your vision. You need to aim your self-promotion campaign to attract, inform and reinforce who you are and how you approach your craft. I do suggest that you find that special thing that separates you from the rest, and that you highlight it in every promotional piece.  Again, this is to build awareness in prospective minds.

Brief

After researching other photographers works, create a series of images that reflect your own work and style. Determine and choose any subject-matter or genre, as long as you identify with. The images must be coherent in ‘look and feel.’

Criteria

Requirements: at least 4 images (all new)
PDF* presentation: Tuesday, Oct 25th
Professional quality works are expected, they must represent you and your vision.


Professional Samples

Taki Bibelas // Fashion, portrait, studio

Timothy Bailey // Composite, portraits, stock photo

Koen Demuinck // studio, whimsical

Erik Clausen (Be A Poser) // Wedding

 

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