We often hear of students gaining knowledge and experience through summer internships. What many students may not know is that faculty members often use the summer to hone their skills, learn knew information, conduct research, and work on projects. Assistant Professor of Computer Science, Dr. James Prather, led a research initiative at iHeartMedia to redesign one of the internal tools iHeart’s sales team uses, the Campaign Recap App.
Refining and redesigning the app was very important for the sales team so that they are able to show clients the value that advertising with iHeartMedia provides to them, at meetings which often happen at the end of an advertising campaign. Prather traveled to New York City, San Francisco, and San Antonio to interview the iHeartMedia sales teams, managers, and even top executives. In talking with each group, he learned what they needed the app to do, what clients expected from them, synthesized the dozens of hours of interviews and other data collected, and then created wireframe mock-ups of what the redesigned app should look like and what it should do.
The opportunity to work with iHeartMedia came about from a connection through the SITC Visiting Committee. Steve Mills, Chief Information Officer (CIO) of iHeartMedia, is a member of the SITC Visiting Committee. Mills, who has a Ph.D. in Computer Science, has another tie to ACU. Two of his children are ACU Alumni. He enjoys giving back to the university through both his academic and professional experience. On his last visit to ACU, Mills and Prather discussed consulting work with iHeart Media and Mills connected Prather with the right people inside the company. Four interviews later, Prather had a contract.
The consulting work gave Prather an opportunity to collaborate with a varied group of people in the company. He worked directly with account executives (sales), business analysts, programmers, the user experience design team, and marketing. He also had the unique opportunity to work with two interns, Jessica Wininger and Zachary Albrecht, who just happen to both be ACU/SITC students.
Prather said that one of the biggest surprises that he found while consulting at iHeartMedia is that, “The radio industry is far more complex than I ever anticipated. They don’t just sell radio ads, they sell digital streaming ads, website banner ads, social media campaigns, outdoor advertising, event and concert sponsorships, live events, and a lot more. But even just the broadcast radio portion is very complex in the way an ad goes from concept to being played on the air. There are so many moving parts, technology-wise, that it gets really complicated really fast. I now have a deep respect for these professionals that handle such a massive amount of data every day.”
Prather’s work at iHeartMedia will definitely be showing up in his classroom during the coming academic year. “I’ve got so many stories about working with users, translating requirements from business stakeholders, having discussions with upper management and more. It’s all directly relevant to the jobs that I’m training college students for. But not only does it make me a better professor in the classroom, I think it also brings credibility with students. I’m literally doing the thing I’m training them to do and they see that.”
Prather is known for bringing faith into the classroom and teaching students how to live out their faith in the workplace. He observed that people take notice when they find out you are a Christian. He said, “They watch you to see if you’ll actually walk the walk and not just talk the talk. And when they see that you actually follow Jesus, they start asking questions. I’ve had a lot of surprising faith conversations in just the three months of this summer. I’ve even done some pastoral counseling with a colleague. If I could have my students learn one thing about working it’s that people pay attention to what you say.”