ACU wins Best of Show at local Addy Awards
University Marketing recently made six entries to 2010 Addy Award competition, sponsored by the Abilene chapter of the American Advertising Federation (AAF), and all six won in awards presented Feb. 25 at Fairway Oaks. Four entries won Gold Addys: “LiveUp” in the Brochure/Campaigns category, “Intro Viewbook” in Brochures/color and “Academic Viewbook” in Brochures/Color, and “The Promise” (2009 President’s Circle film) in Elements of Advertising/Cinematography. The “2008-09 Mobile-Learning Report” won a Silver Addy in Annual Report/Color and “ACU Today” won a Bronze Addy in Magazine Design. In addition, “Intro Viewbook” was judged Best of Show.
Several of these awards are related to the “LiveUp” enrollment marketing campaign developed in conjunction with Stamats Communications. “LiveUp”-themed materials were rolled out in recruiting efforts this last year, helped ACU set an enrollment record in Fall 2009, and will influence our design of future marketing materials for the university.
Gold and silver Addy winners advance to AAF regional competition. ACU is no stranger to the Addy Awards, having won 260 of them since 1984, including 93 Gold Addys and five Best of Show honors.
While awards are not our motivation for doing effective and exemplary work for ACU, they do provide a source of pride and accomplishment for our team, as well as an acknowledgment from our professional peers of the quality of our work for you and ACU.