Archive for April, 2010

Abilene Christian University won eight awards, including three Grand Awards, in 2010 regional Council for the Advancement and Support of Education (CASE) competition. Awards were presented March 29 at CASE’s annual District IV conference in Austin, Texas.

University Marketing winners included Grand Awards in periodicals improvement (for “ACU Today magazine”), brochures/flyers/booklets (for “Introductory Viewbook”) and viewbooks (for “Academic Viewbook”); second place Excellence Awards in logo design (for “Study Abroad Logo”), publication design series (for “Live Up Campaign”) and color photography series (for “A Semester to Last a Lifetime” in ACU Today magazine’s Fall 2009 issue); a third place Achievement Award in viewbooks (for “Introductory Viewbook”); and a fourth-place Special Award in admissions, recruitment and promotional literature (for “Football Recruiting Guide).

CASE represents more than 3,000 institutions and 60,000 higher education professionals in alumni relations, communications, marketing, advancement services and development in 61 nations. District IV includes colleges, universities and schools of all sizes in Texas, Oklahoma, Louisiana, Arkansas, New Mexico and Mexico.

ACU has won 97 regional awards and four international medals from CASE since 1985. Its winning Live Up and viewbook entries for 2010 were developed in concert with Stamats Communications and Corey Patterson, ACU’s director of enrollment marketing.

At the Austin conference, Ron Hadfield, assistant vice president for university communication, and Scott Kilmer, director of new media, presented a breakout session about ACU Today’s work to present its award-winning magazine to readers in multiple mediums, including print, Web and blog formats. Hadfield is editor of ACU Today, and Kilmer helped the magazine develop its Issuu.com site in 2009. Issuu hosts major Abilene Christian publications here.

Hayden Scruggs

We are proud to announce that Hayden Scruggs, one of our marketing interns from 2009, was selected for the coveted Holt Lunsford Commercial (HLC) endowed scholarship and paid internship position for the summer of 2010 in Dallas, Texas. Hayden was instrumental in the formation and successful launch of our new integrated marketing campaign that we have dubbed “Game Day.” Her leadership and professionalism was evident by her success in recruiting local Abilene businesses to become Wildcat Partners.

This summer, Hayden will relocate to Dallas and be introduced to all facets of the commercial real estate industry, including project management, data analysis and interaction with clients at HLC.

HLC is the second largest commercial real estate provider in the Dallas/ Fort Worth metroplex, overseeing approximately 36 million square feet of office and industrial product in Dallas, Houston, Austin, and Little Rock for private and institutional owners. Holt Lunsford, a 1985 ACU COBA graduate, is founder and CEO of HLC.

Upon her completion of this prestigious internship, Hayden also will be awarded a $4,000 scholarship for her Fall 2010 and Spring 2011 studies at ACU.

Way to go, Hayden!