ACU wins eight regional CASE awards
Abilene Christian University won eight awards, including three Grand Awards, in 2010 regional Council for the Advancement and Support of Education (CASE) competition. Awards were presented March 29 at CASE’s annual District IV conference in Austin, Texas.
University Marketing winners included Grand Awards in periodicals improvement (for “ACU Today magazine”), brochures/flyers/booklets (for “Introductory Viewbook”) and viewbooks (for “Academic Viewbook”); second place Excellence Awards in logo design (for “Study Abroad Logo”), publication design series (for “Live Up Campaign”) and color photography series (for “A Semester to Last a Lifetime” in ACU Today magazine’s Fall 2009 issue); a third place Achievement Award in viewbooks (for “Introductory Viewbook”); and a fourth-place Special Award in admissions, recruitment and promotional literature (for “Football Recruiting Guide).
CASE represents more than 3,000 institutions and 60,000 higher education professionals in alumni relations, communications, marketing, advancement services and development in 61 nations. District IV includes colleges, universities and schools of all sizes in Texas, Oklahoma, Louisiana, Arkansas, New Mexico and Mexico.
ACU has won 97 regional awards and four international medals from CASE since 1985. Its winning Live Up and viewbook entries for 2010 were developed in concert with Stamats Communications and Corey Patterson, ACU’s director of enrollment marketing.
At the Austin conference, Ron Hadfield, assistant vice president for university communication, and Scott Kilmer, director of new media, presented a breakout session about ACU Today’s work to present its award-winning magazine to readers in multiple mediums, including print, Web and blog formats. Hadfield is editor of ACU Today, and Kilmer helped the magazine develop its Issuu.com site in 2009. Issuu hosts major Abilene Christian publications here.