Corey Hale 
Mama Floe 
Caitlyn Crooms 
Nil Santana 
Jingwen He 
Becky Durham Group Project
Beverage packaging design: (softdrink, rootbeer, flavored water, juice)
As a group project, your team has been asked to redesign a container/label for a beverage package of your choice. No alcoholic beverage allowed—but your selection can range from soft drink companies to juices, or flavored water. Your group will decide the tone of design based on the audience you determine – traditional and conservative, young and flashy, etc.
This class will be divided into 4 teams (5 persons per group):
TEAM 1: Becca, Aaron, James, Corey, Caitlyn
TEAM 2: Rob, Andy, Matt, Scott, Blake
TEAM 3: Tanner, Britni, Con, Becky, Katherine
TEAM 4: Bryan, Erika, Jessica, Bonni, Richard
Criteria/process
1. Research and select a company for your NEW products.
2. Design products:
- define demographics and target audience
- design strategy: authenticity, convenience
- name generation: product name (different than company brand)
- appearance: product logotype, colors, structure
- attributes: flavors, colors, containers
- refine designs
3. Design POP (Point-of-Purchase, or Point-of-sale: presented digitally only)
4. Prototype final packages
5. Finish final presentation (PDF)
Minimum requirements:
Product name
Product brand
Product description
Material:
Plastic, glass, aluminum, etc.
You turn in:
• 2 final concepts (at least two prototyped containers for each design, total of four containers).
• PDF presentation
Project due: Wednesday, Dec 8. 12:00-1:45pm
STUDENT SAMPLES
More (pro) samples:
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