Project 3
Marley Berry's Archive
P3 Consumer Profile
Consumer Scenario:
Name: Lauren Macy
Age: 23
Occupation: Graduate Student
Lives in: Abilene, Tx
Education Level: BA in Accounting working on Masters
Lauren is the graduate program at ACU. She attended the school as an undergraduate and, has pursued her graduate studies at ACU as well. Lauren works part time for an accounting firm in Abilene, Texas. Her accounting firm is hosting a PR event in order to reach out to the community. She was placed on the team in charge of coordinating the event and, one of her tasks was to find a caterer. Lauren’s first thought was Nikki’s as it is one of Abilene’s most popular food options. She is curious as to the extent of the catering options, as well as the availability of the gluten and dairy free options.
Task List:
- Hours of operation
- Find Our Locations
- Connect on Social Media
- Loyalty Rewards Program
- Flavor Options
- Dairy Free Options
- Number of Calories
- How to pay
- Login into Account
- Give a Giftcard
- Food Truck Services
- How it works – grab a up, mix it up, weigh & pay
- Private Event – birthday party
- Flavor of the week
- Contact Us
Marley Berry – User Scenario 2
Donna
Age: 54
Location: Lampasas, Tx
Occupation: Wife, Mother, Secretary for her husband’s Chiropractic office
Hobbies: Baking, Cooking, Hosting and Planning Events
Donna has lived in the area of Lampasas her whole life. She is well known for being a great friend, neighbor, and citizen around the town. Donna’s life long best friend’s daughter has recently gotten engaged. Donna has taken it upon herself to help plan and host the bridal shower. She knows that her friend’s daughter loves Eve’s cheesecake and has decided to have it at her shower. Donna heads over to Eve’s website to see what she can find out about ordering a couple of different cheesecakes for the upcoming shower. She notices how simple is to navigate their website. She is able to read a list of the different cheesecakes that Eve bakes before placing an order with her.