Archive for ‘Users & Goals (P3)’

Jan is a 27 year old tattoo artist living in Austin, TX. Jan is very interested in health and and considers herself to be a coffee snob. Jan tried Portlander Cold Brew Coffee from a friend who had bought a few bottles online. Jan thought the coffee was exceptionally delicious, so she is looking online to see if how she can get some of her own. Jan goes online to see if there are any stores that sell Portlander Coffee in the Austin area, and if not, she wants to know if she can order online herself. Jan also is interested in the owners story because she herself has made cold brew coffee in the past and a few of her friends are thinking of starting their own cold brew coffee start up.

1. Contact Info
2. Pricing
3. List of Roof types
4. Get an Estimate
5. Gallery/Social Media
6. Discounts
7. Ratings
8. Customer Service
9. Find out Favorites (roofs)
10. Locations
11. Office Address
12. Learn about Company
13. Employment Opportunities
14. What you need to know
15. At a Glance

Abby Hunt is twenty-two years old and works in Dallas, TX as an accountant. She wants to purchase clothing and accessories for her close friends as Christmas presents. She has chosen the Navajo Trading Company to make her purchases, because she feels that the store’s style will be liked by all of her friends. The store is located in Sedona, NM, so she doesn’t have time to travel there to make purchases. She starts her search by scanning the website for any good deals or sales. She is pleased to find that such sales are easy to find and scan through. She specifically wants to find a plum-colored blouse for her friend Kaitlyn. Abby is easily able to find items in this color, because the color options are boldly displayed below every item. She wants to find a necklace for another friend so she clicks on the ‘accessories’ tab. Finally she decides to purchase a gift card for her other friend, because she is picky and needs to pick out her own clothing. She uses the ‘wish list’ link to compile the assortment of items she plans to purchase. Abby is able to purchase the items online and have them shipped directly to her apartment. Since she is dealing with a bit of a time crunch, she found solace in being able to track the delivery of her items. When her friends received the gifts on Christmas they loved them, and signed up for memberships to the company website to receive updates on current sale information.

Task List

1. A user wants to contact the company through digital message.
2. A user wants to sign in or register to view account.
3. A user wants to view gift card options.
4. A user wants to make wish list of items they may potentially buy.
5. A user wants to apply for membership to company.
6. A user wants to view size charts to order clothing online.
7. A user wants to download iPhone App to stay up to date on sales.
8. A user wants to order items internationally.
9. A user wants to view information on returns and exchanges.
10. A user wants to check the order status of a recent purchase.
11. A user wants to view ordering and payment history.
12. A user wants to view shipping information of purchased items.
13. A user wants to see if an item comes in different colors.
14. A user wants to view current sale items.
15. A user wants to share information about the company through social media.

User Scenario:

Age: 53

Location: Abilene, TX

Occupation: Owns a landscaping company

David lives with his wife and two dogs on the outskirts of Abilene, TX. He is very familiar with plumbing services having worked in the contracting business before and now in landscaping. Recently he has been having problems with his master bathroom shower and is worried there is a leak in the walls damaging the drywall. He would normally try to fix the problem himself but he has been so busy he hasn’t had the time. He contacts some of his contracting friends to see who they would recommend for a quick fix and hears back about Black Plumbing. David decides to visit their website to learn about their services. The site makes it easy for him to learn about hours of operation, find contact information and read customer testimonials. He decides to get in touch and schedule a visit.

Task List:

1. User wants to search for something specific.
2. User is looking for contact information.
3. User wants to connect via social media.
4. User wants to learn about hours of operation.
5. User is looking for a list of services provided.
6. User is looking for a list of products for sale.
7. User wants to know what cities in surrounding area are serviced.
8. User wants to read customer testimonials.
9. User wants to request a quote.
10. User is looking for pricing.
11. User is looking for any discount offers.
12. User wants to rate his/her experience.
13. User wants to learn about who runs the company.
14. User is looking for office address.
15. User is looking for employment opportunities.