Archive for ‘User Scenarios (individuals) (P3)’

1. user wants to find a store in Austin
2. User Wants to know if she can order online
3. user wants to know the owners history
4. user wants to know the fair trade rate of this company.
5. user wants to know what the company contact info is
6. user wants to know how much caffeine is in portlander coffee
7. user wants to know what the cold brew process is
8. user wants to know what the employees are like
9. user wants to know if there are any events that portlander attends
10. user wants to know if there are different flavors
11. user wants to know if this company has won any awards or is especially popular elsewhere.
12. user wants to know if portlander sells any additional merchandise
13. user wants to know if portlander has a Facebook page
14. user wants to know if portlander supports any charities
15. user wants to know if there is a membership program

Jan is a 27 year old tattoo artist living in Austin, TX. Jan is very interested in health and and considers herself to be a coffee snob. Jan tried Portlander Cold Brew Coffee from a friend who had bought a few bottles online. Jan thought the coffee was exceptionally delicious, so she is looking online to see if how she can get some of her own. Jan goes online to see if there are any stores that sell Portlander Coffee in the Austin area, and if not, she wants to know if she can order online herself. Jan also is interested in the owners story because she herself has made cold brew coffee in the past and a few of her friends are thinking of starting their own cold brew coffee start up.

Jon lives out in the country and just recently endured a major hailstorm so he’s been busy fixing up the property. His roof needs some major repairs and since the last one had been in use for years he’s not quite sure what to do. He’s looking for a website that will walk him through how to choose the right roof to replace the old one. He knows nothing about what to look for in a good roof so a friendly simple website that’s easy to navigate would be the golden goose. Obviously he’ll be looking for a map link to show if he’s in range of a company and some contact information as well as the hours of operation and a few other minor details. Most importantly he wants to make sure that the new roof will be in use for years by reading of other people’s success with the roof and the company. Do they have military discounts? Are there any images of houses in the area with some of the roofs he could see pictures of? How high are they rated in the area compared to others? 

Name: Donna and Trevor

Age: 42 & 46

Location: Flower Mound, TX

Occupation: Doctor, Attorney

Trevor is an established attorney, with clients all over Texas, and a reputation for getting the job done. Donna is a doctor in Flower Mound, dedicated to her patients and to helping those in need. Donna and Trevor married late, and never had the chance to have children. They recently heard about Network 1:27, and the work they do to care for children, and for the families that adopt those children. Donna and Trevor have been wanting to adopt, and to grow their family, but they haven’t been sure of how to do it or where to start. They visit Network 1:27’s website and start reading their about page, and they learn of Network 1:27’s Christ centered mission to care for the world. Donna and Trevor are impressed and continue to research Network 1:27.

Name: Sally

Age: 21

Sally is a hipster college girl who loves coffee. She has recently gotten really into cold brew and drinks it all the time. She heard of a new company called BORA that makes cold brew and also sources from Africa and does all sorts of fair trade things that she supports. She saw it at a local HEB one time but hasn’t seen it again since. She gets on their website to see if she can figure out locations near her where the beverage is sold.

Task list

-Find out where BORA cold brew HQ is located

-see openings for current positions

-find calorie information for the vanilla/chicory flavor

-find out what “BORA” means

-see where it is sold

-find out where the coffee comes from

-how to become a retailer

-how to contact customer service

-see fair trade certification

-flavor profiles of the coffees

-see seasonal variations that are available

-check if you can order BORA online

-find the companies social media accounts

-see if roastery does tours/visits

-sign up for a coffee subscription

TASK LIST

1. User wants to buy new running shoes
2. User wants to compare prices on running shoes
3. User needs new running gear
4. User wants to connect with the company on social media
5. User wants to browse apparel
6. User is looking for affordable shoes for their children
7. User is looking for comfortable shoes for work
8. User wants to know the width of a certain type of shoe
9. User wants to know what colors are available in a certain pair of shoes
10. User wants to get inspired for their next marathon
11. User is looking for a site offering free shipping
12. User is interesting in a career with the company
13. User wants to request a print catalog
14. User wants to find discount code
15. User wants to track the shipping of their order

Jim is from Tacoma, Washington. He is 52 years old. He is married and has 3 children, with the youngest being 17. He is the head of loans and investments at Columbia Bank. While bringing up their children, Jim and wife were very active. As they got more busy taxiing the kids around to their activities, Jim’s activities were no longer priorities, but in the midst of this busy lifestyle, he always made time for running. Now that his kids are growing up and there is only one still at home, Jim thinks it’s a good time to take his running to the next level and is ready to compete in marathons like he and his wife did when they were first married. Jim takes good care of his body and always keeps up with the latest trends in running shoes and recovery. He likes how TENNY.com can connect him a community of runners through their social media and that it is his one stop shop for all the running gear he needs. While looking for the newest pair of Asics running shoes, Jim goes to TENNY.com. He finds the color he likes best and is able to order a special width in the shoe that makes the shoes more comfortable for him. His order qualifies for free shipping and is expected within 8-10 business days.

Name: Aaron

Age: 24

Location: Frisco, TX

Occupation: Rugby player, Athlete

Aaron is a rising star in the rugby world and he is looking for something to make him stand out above the rest. He hears about this new sports drink, Surge, and wants to give it a try. He never really did like that Gatorade has a monopoly on sports drinks, so he wants to know the difference between the two brands. He wants to know about the different flavors that the brand has because of his sensitive taste palate. He also wants to see if he can get Surge to sponsor him and his team as they make their way into the season finals. By simply going onto the homepage of the website he can see that all of his dreams can be fulfilled.

Consumer Scenario:

Name: Lauren Macy

Age: 23

Occupation: Graduate Student

Lives in: Abilene, Tx

Education Level: BA in Accounting working on Masters

Lauren is the graduate program at ACU. She attended the school as an undergraduate and, has pursued her graduate studies at ACU as well. Lauren works part time for an accounting firm in Abilene, Texas. Her accounting firm is hosting a PR event in order to reach out to the community. She was placed on the team in charge of coordinating the event and, one of her tasks was to find a caterer. Lauren’s first thought was Nikki’s as it is one of Abilene’s most popular food options. She is curious as to the extent of the catering options, as well as the availability of the gluten and dairy free options.

Task List:

1. Hours of operation
2. Find Our Locations
3. Connect on Social Media
4. Loyalty Rewards Program
5. Flavor Options
6. Dairy Free Options
7. Number of Calories
8. How to pay
9. Login into Account
10. Give a Giftcard
11. Food Truck Services
12. How it works – grab a up, mix it up, weigh & pay
13. Private Event – birthday party
14. Flavor of the week
15. Contact Us

Name: Erin Hunt

Age: 27

Occupation: Administrative Assistant at Design Firm

Residence: NYC

Erin is a middle aged Administrative Assistant living in New York City. Recently she has been tasked with decorating the office space of the new design firm she works at. Her boss said she wants the office to be a playful environment full of colorful art pieces and vintage knick-knacks. She searches for vintage toys on Google and find the Marx Toy Company Website. When she gets to the home page, she find the vintage toy section in the menu and is then prompted as to what type of vintage toy she wants to look at. She explores many different options such as tricycles, wind-ups, and robots. The tricycles and robots peak her interest and she proceeds to place a vintage robot toy and tricycle in her cart. She then proceeds to check out and has the items delivered to her office. Her boss loves the new additions to the office space and visitors and clients love how the office is decorated as well.

Task List:

1. User wants to see a featured toy
2. User wants to see current toys
3. User wants to see vintage toys
4. User wants to see toys for boys
5. User wants to see toys for girls
6. User wants to see gender neutral toys
7. User wants to see board game selection
8. User wants to see digital gaming options
9. User wants to see video and how-to’s about different toys
10. User wants to selects toy to put in cart
11. User wants to view all items in cart
12. User wants to checkout
13. User wants to write a review on a toy
14. User wants to read toy reviews
15. User wants to see images of a toy