Just a couple of days away from Christmas and still needing a gift or two for your parents or family members? What about one of these books? You’ll look like a super smart and thoughtful college student! We asked Dr. Mark Phillips, Assistant Professor, Management, for his top recommendations:
2.Super Freakonomics by Levitt & Dubner. What do realtors, prostitutes, terrorists, and Al Gore have in common? If you thought economics was hideously dull….well, you were right, BUT this book demonstrates how even the “dismal science” can be hilariously entertaining.
3. Buyology: Truth and Lies About Why We Buy by Lindstrom and Underhill.
4. Steve Jobs by Isaacson. This brutally honest look at Steve Jobs and his rise/fall/rise is an amazing examination of the guy that everyone wants to buy from but only the self-abusive want to work for. If you remember back when the Mac 128k was the coolest thing on the planet (or even if you don’t) you’ll enjoy this portrait of the guy who created it.