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Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.