As part of the COBA Vision, Mission, and Values, we seek to inspire, equip, and connect Christian business and technology professionals for Christian service and leadership throughout the world. This past September, the strength of that connection was on full display as ACU alumni that work for Southwest Airlines came to visit campus – something they have done for the past several years.
The Southwest Airlines representatives spent time connecting with students, providing insight on resume-building, and highlighting internship opportunities within the SWA organization. Among those representatives were Laurie Barnett (’90), Managing Director, Communications & Outreach, Katie Coldwell (’00), Communications Director and recipient of the 2019 ACU Distinguished Alumni Citation, and Chris Grubbs (’95), Program Manager. Grubbs said that Southwest’s visits to ACU help to “Build alumni support and give graduates an opportunity to work for the best airline in the world”. Grubbs went on to share that a reason that SWA is so eager to reach out to ACU students is because the SWA company culture aligns so closely with ACU’s. Southwest holds the golden rule “Do unto others what you would have them do unto you” in the highest regard and runs their business with that principle in mind, which is evident through their hospitality and customer service.
With that in mind, SWA encouraged students to apply for internships and jobs with them to continue growing their customer friendly culture. While technical knowledge is important, Southwest emphasized that their focus tends to be on hiring for the right personality fit because technical components can be learned, but who you are shapes who the company is. Because the company’s foundations revolve around a servant’s heart, reflected in the personalities and actions of their employees, Southwest likes to have ACU alumni travel back to campus and share their experience with students who they believe demonstrate the same type of servant leadership.
Tim Johnston, Assistant Dean, shared his perspective on working for SWA. “Southwest Airlines is a company that believes if they take care of their people, their people will take care of their customers, and their customers will take care of their shareholders. We had seven ACU alumni come to campus to help ACU students learn about Southwest and to encourage our students to apply for internships with the company.”
Johnston went on to say, “SWA is a well respected company and they don’t have any problems fielding thousands of applicants for each internship opening. A recent graduate told her SWA story saying that she started applying for internships in October before finally receiving an interview in March. She consistently monitored the SWA career site and did not get discouraged when she was not offered an interview for several of the openings she pursued. Students walked away with a good understanding of the challenges associated with getting an opportunity to work with SWA. At the same time, they gained insight into qualities that will help their application standout. Finally, they have seen first hand the benefit of an ACU education. Our alumni made these two days happen. Their dedication to their alma mater, to Southwest Airlines, and their belief that the two organizations have matching values was the driver behind these two successful days on the ACU campus.”
Skyler Seidman, marketing major from Coppell, TX, finds ACU connections to businesses like Southwest Airlines beneficial to his professional development. The resume help that the SWA representatives provided was an influential part in Skyler’s interest in the company. This guidance helps students like Skyler see what experience and preparation they need to help find their place in a 60,000 employee, world-class company like Southwest Airlines. The SWA representatives expressed that this was a great opportunity for them to give back to their alma mater and help young professionals prepare to apply what they have learned in the classroom to the real world, creating career opportunity paths. Many thanks to our ACU alums at Southwest Airlines for sharing their time and talent with our students.
COBA sends students and professors across the world every summer. It’s an initiative that ACU and the College of Business feel strongly about and one that always leaves the professor and the student changed. During the summer of 2019, COBA had two student groups in Asia and Oxford. While the classes offered and excursions were different, one thing is the same. Students unanimously endorse studying abroad.
MGMT 419: Global Entrepreneur was the two-week class that sent eight students to Asia – specifically China, Thailand, and Hong Kong SAR – and was led by professors Andy Little and Jim Litton. To make the most of the group’s short time on the continent, classes were held on campus during the spring semester, with some of the work being completed ahead of time online. While in Asia, students and faculty gathered for several academic class discussion sessions. The trip also included a day spent in the Thai mountains visiting coffee farms and a visit with a group of “digital nomads” in Chiang Mai, Thailand. Among the unique experiences that students had in Asia, they climbed the Great Wall of China, spent two days in the mountains of Thailand visiting Karen hill tribe villages and hiking through the jungle, had a fun session learning about Muay Thai (Thai boxing), explored Hong Kong, and visited numerous religious sites in Thailand and Hong Kong.
Litton and Little are not strangers to China but no matter how many times they go abroad; they learn something new during each trip as well. Dr. Little said, “I learned a lot about eight great students and four distinct cultures (traditional Chinese, Thai, Karen hill tribe, and Hong Kong). It was interesting to compare and contrast the Confucian values and culture of China with the predominantly Buddhist values and culture of Thailand.”
Emily Goulet, junior accounting major from Austin, Texas reflected on the trip. “Assessing this program in the literal sense is something that I have found hard to do because the benefits and knowledge that this trip has allowed for me to gain have an immeasurable value that doesn’t align with any quantitative scale in my mind. Travel allows for a certain intrinsic value to be added to one’s knowledge and perspective and these are how we end up having a new shape to our worldview. One way that I feel able to begin to understand and measure the impact of this program is within the amount of time I have spent in reflection after I returned home from the trip.”
Katie Norris, sophomore marketing major from Texas City, Texas said that Study Abroad gave her an opportunity to get to know her professors in a different setting. “It was really cool to have professors that I have not yet had in a traditional setting believe in me. I was the youngest one on the trip, but the professors did not make me feel like I was any less knowledgeable. I was also glad to pick their brain a bit about their journey and what they learned on their way to their current position in life.”
One of Katie’s favorite experiences was traveling to a small village in the Thailand mountains where students were greeted and taught to roast their own coffee. “This experience showed us how simple life could be when separated from the consumerism food chain. It also showed us the simple and pure joy that comes from creating something you are passionate about with your own hands and how important that is to take into a successful business as an entrepreneur.” She advises any student thinking about studying abroad to, “Choose a trip that is a culture you would be least likely to visit in the future.”
Professors Phil Vardiman and David Perkins took 27 students to Oxford, England with a side trip to Leipzig and Berlin, Germany. Students were able to earn up to 6 hours of course credit in International Business and a choice between Operations Management or Leadership in Organizations.
As part of the Operations Management course, the group visited the BMW and Porsche production plants in Leipzig, Germany. They learned about the automation innovations that have taken place at BMW and the craftsmanship approach that Porsche boasts in the assembly line at their facility. The group also visited Oxford Analytica. Oxford Analytica helps their clients “actively manage the impact of geopolitical, macroeconomic and global social factors on their performance.” One of the highlights of the trip for all involved was a project that the students completed with Asda, a British supermarket retailer whose parent company is Walmart. Students visited an Asda superstore and an Asda dark store as part of the International Business course to see first-hand the technological revolution happening overseas in the grocery industry. Students were asked to analyze Asda after visiting different store locations, give feedback about what they saw, and provide ideas for improvement in various areas. Near the end of the trip, student teams then gave professional presentations and recommendations to some of the corporate managers at Asda’s corporate auditorium.
Dr. Perkins and Dr. Vardiman were impressed with the students’ presentations and extremely proud of the way in which they represented COBA. They said that many of the recommendations were things that Asda was beginning to consider or would now look into considering because of the students’ findings. Vardiman also said that many of the Asda corporate managers encouraged the students to connect with them on LinkedIn and reflected, “You never know what kind of doors these presentations have opened for you and your career.”
Ben Fridge, sophomore financial management major from Sugar Land, Texas, enjoyed the experience that the Asda presentation gave to him. “Asda allowed us to visit some stores and examine the production and check-out systems they had. Towards the end of the month, after weeks of preparation, we came back together for a “Ted Talk-esque” presentation of innovations and plans that we had developed since visiting the store.” Ben said that the most unique experience of the trip involved the time spent at Asda. “Being courted by the division heads at Asda Superstores was an experience that I was beyond blessed to encounter as we were ushered into their facilities to tell them what we saw that could be improved in their stores. They allowed us to consult for them and offer multiple paradigm shifts that could benefit their company as a whole. The experience was nearly surreal as a group of (some still teen) college students offered ideas and innovations that were seriously considered and discussed by adults in executive positions.”
Allie Sorrells, junior management major from Waco, Texas said, “I think the Asda project was probably one of the most beneficial learning experiences I have ever had. We had to work together with our teams to come up with some really solid and creative ideas and learn how to professionally relay those to the managers at Asda. The presentation was very nerve-racking for me, but it was an excellent opportunity to grow in that area and learn how to express to others the ideas that our group worked so hard on. The Asda employees were so helpful and encouraging throughout the entire process and provided a lot of helpful feedback on our presentations. It was definitely an experience I will never forget.”
Along with gaining real world work experience, Allie and Ben grew as individuals and made life-long friends. Ben loved getting to know his professors outside of the classroom. He said, “I loved the ways our professors poured into us through intimate conversations about our plans and big vision items, encouraging us through what they had seen thus far on the trip. Two on ones (the two professors sitting down with each student individually) were incorporated at least once during the experience to dig deep into the things we’d seen, plans we had coming home and reflections on our growth and team bonding.”
Allie really appreciated the time and attention that Dr. Perkins and Dr. Vardiman gave to each student. “I really enjoyed that they were dedicated to spending time with the students outside of the classroom. Those 2-on-1 conversations allowed for the professors and students to learn more about each other and provide encouragement to each other. It was a favorite memory for me as well as for lot of other students. Their wives were also so great and kind and made an effort to get to know the students and provide encouragement for us whether that be in the form of homemade pastries one morning or endlessly praying for us as we took tests and embarked on journeys in smaller groups.”
Allie would encourage other students to study abroad. “DO IT! You won’t regret it. There are so many opportunities abroad for growth intellectually, socially, and spiritually. Even if you don’t know anyone else going, just go for it. It is so easy to make friends abroad because you are all going through the same culture shock and newness. You will make so many memories that you will cherish for the rest of your life, and you will get to see so many places you wouldn’t get to see otherwise. So yes, 100% do it!”
Ben is also a big proponent of Study Abroad. “Absolutely take on this journey. You will grow in obvious and non-obvious ways due to the cultural, environmental, social and academic ways that you are tested. I cannot recommend seeing the world in this way enough. I would recommend, for the bold, jumping into Study Abroad not knowing anyone or bringing close friends along, as I did. Going in, I planned to make connections that will last with every member of my team by the time we had finished. Coming out of the experience, I have twenty-six new best friends who I have crossed the globe with and made specific, diverse memories with that I will hold onto for longer than just these next few years in school.”
Internships matter. That’s what the COBA Professional Development team and the ACU Career Center want to imprint in every student’s mind. According to a 2017 NACE Center for Career Development and Talent Acquisition study (click here to read), “Grade point average and the total number of internships a student completed as an undergraduate student are the major predictors of initial career outcomes.” What the study found was that participation in internships in college greatly increased a student’s chances of becoming employed within six months of graduation. In addition to creating better opportunities for employment, internships help students discern what types of careers they want to pursue after graduation. We talked to two students who completed internships this summer to see how their internships impacted them.
Jemimah Wavamunno, junior management major from Kampala, Uganda, interned for the U.S. House of Representatives in Washington, D.C., focusing on public and foreign policy. Her favorite part of the internship was, “Getting to grow alongside interns in my program (National Student Leadership). I feel in the professional work-space, I learned even more about my desired field of postgraduate study – Foreign Policy/ Affairs. Therefore, I have a better understanding of what I want to learn in the future.”
Jemimah’s advice for students who are looking for internships is to keep their options open while applying. “Don’t just search for what might look good on your resume. Look for something that will pertain specifically to you and your journey. Pray over all your offers to choose the right one, and don’t be so downcast over your rejections.”
Luke Stevens, senior marketing major from Montgomery, Texas, interned with Pharos Resources, LLC in Abilene. Luke served as a Retention Intelligence Specialist performing data analytics and visualization tasks. His favorite part of the internship was learning the Tableau software. “It is an amazing
program and will be very useful in any business setting.” Not only did he enjoy acquiring new skills, but Luke sees this internship helping him in the future in large part due to the support he received from the Pharos staff. “Pharos is a great support system, not just a job. The leaders care about you and want you to succeed in your career. Having their support along with the skills that I’ve learned here will propel me into a career of success.” Luke felt as though his largest area of personal and professional growth came from gaining responsibility “to perform tasks that will actually be seen by clients. I never felt an overwhelming fear of making a mistake. Instead, I learned to have a healthy understanding that I must constantly give my best work.”
Luke advises students looking for internships, “Don’t stop looking for internships or making connections. The offer to intern at Pharos came late in my search and it turned out to be better than I could have hoped.”
We spoke with Steph Brown, COBA’s Professional Development Manager, to learn how she is working to get students engaged with her office and prepare them for successful outcomes after graduation. Building on relationships with faculty, the ACU Career Center, and her ten years of experience in counseling, advising, coaching and leadership training, Steph is working to implement a new program that strengthens COBA’s business and technology professional development. The EDGE Professional Development Program (E = Explore, D = Develop a Plan, G = Gain Experience, E = Employment) helps students take intentional steps each semester to prepare for entry into the professional world of work. Steph says, “Intentional professional development planning in college is critical for students to successfully compete for and gain internships and jobs. Students who begin this process their first year of college have significant advantages over students who do not.”
The EDGE Professional Development Program is designed to develop, equip, and connect business and technology students for career success. By utilizing online self-learning Canvas course modules, weekly workshops, one-on-one coaching appointments, and campus resources, students gain the necessary knowledge, skills, and experience that enables them to compete for internships and jobs. All business majors are encouraged to participate in this professional development program and all technology students have mandated requirements for participation.
Freshmen explore majors and career paths. In their sophomore year, students learn how to manage their professional impressions and create career plans. Each year, students update their resume and create professional portfolios to market themselves to employers. In their junior year, students begin developing professional networks in their industries of choice, learning how to search for, apply to, interview for, and secure internships. As a senior, students expand their networking skills and continue to market themselves professionally. Students also learn strategies to transition from college to the workforce.
COBA’s focus on internship and job preparation through the EDGE program is indicative of the importance placed on the investment that students and parents make in college; an investment of their money, time, and hard work. In the 2017 Job Outlook survey from NACE (click here to read), only 5 percent of employer respondents said that work experience is not a factor when hiring new graduates. The majority of employers are looking to hire college graduates who have completed an internship or gained some kind of work experience while in college. Professional development programs like EDGE and the ACU Career Center, along with internship experiences, accelerate entry-level career opportunities. We think that’s the kind of pay off a college investment should have. Do you have questions about the EDGE program? Email Steph Brown at firstname.lastname@example.org.
Assistant Professor of Management, Dr. Sarah Easter (’06) may be in front of the classroom teaching today, but not too long ago she was a student at ACU. In fact, she was a very involved student, participating in Beta Gamma Sigma, SHRM, Leadership Summit, Phi Eta Sigma, Spring Break campaigns, Alpha Kai Omega, Wildcat Week, and was named to Who’s Who and as a University Scholar. She’s got great advice for current students as she reflects on her time at ACU.
What was your best memory from college?
I had a wonderful group of friends as a student at ACU and I have so many fond memories from these years in Abilene – from movie nights complete with a jumbo Tron and stadium style seating in friends’ living rooms to themed parties to playing ultimate Frisbee followed by ice cream club. This was a fun and joyous time and my college friends and I still reflect fondly on our fun memories together.
What is your best advice for college students?
Enjoy the present journey. It passes by all too quickly!
What do you wish you could tell your college self today?
This relates to my advice for college students today above – I tend to be a planner (which can also correspond with being a worrier). I wish I would have learned to be more content in the present and enjoy right where God had placed me in Abilene as a college student rather than continually thinking about what was next after college.
Dr. Laura (Cleek) Phillips and Dr. Mark Phillips at a Galaxy Spring Formal
Sometimes it’s hard to imagine that the person teaching your class was once a student like you are today. But, it’s true. Whether they are ACU alumni or received their degree from another institution, our faculty and staff have walked much the same paths that our current students tread. They’ve worried about midterms, finals, and dating. They’ve complained about curfews, Bean food and chapel credit. We thought it would be fun to highlight and share some of their memories of college life over the next few weeks. This week our blog features Dr. Laura Phillips (’88). She and her husband, Dr. Mark Phillips (’88), typically teach on our campus during the school year, will be teaching business classes this fall in our Study Abroad program in Leipzig, Germany. We hope you enjoy this walk down memory lane and the pictures that they shared with us.
p.s. I think I (M.C.) was one of the freshman involved in the colored water gun Capture the Flag game mentioned below…I remember being very pink, red, and blue afterward and have a picture somewhere that proves it. Thank you, Laura Phillips, for a fun memory. And sorry you had to bleach the steps of the Ad Building.
What was your best memory from college?
That’s a hard question. Some of my more memorable experiences include:
- The time I planned a campus-wide party in Bennett Gym featuring student bands, Southern food, and casino tables. To decorate I hung metallic streamers from the ceiling by attaching them to helium balloons. It looked super cool. We had some trouble with power outages throughout the evening. I attributed them to the bands overtaxing the very old Bennett electrical systems. We learned, when the police arrived at the party, that the outages were actually caused by the balloons slipping through the open windows near the ceiling and shorting power lines all around the north side of Abilene. Apparently, we knocked out the computers on campus, the traffic lights in the area, and who knows what else. Oops.
- The time I planned a Capture the Flag game for Welcome Week that used water guns and colored
Mark and Laura at Galaxy Grub
water. Each team had its own color. I used a LOT of dye to make sure that you could see the evidence when someone got shot. Unfortunately, the dye was so strong that it colored the front of the Ad Building as well as the steps, meaning that I spent a few hours after the game bleaching the front of the Ad Building and the steps. Oops.
- The time I planned a HUGE pizza party in the double gym for all of the Sing Song participants. I ordered the pizza from the Bean because it normally was pretty good. In this case, it was truly terrible and the students responded by using it in a gym-wide food fight. Fortunately, the gym floors were covered with brown paper so no actual damage was done. The pizza was so bad that the Bean actually acknowledged its pathetic-ness and provided snow cones for everyone on campus later that semester.
What is your best advice for college students?
You have your whole life to be an adult and you can have many different careers. Don’t rush through
everything. Take time to do memorable things. Share experiences with the people around you. Do something weird. Definitely do what you need to do to get a job but don’t worry so much about starting out in the perfect job.
What do you wish you could tell your college self today?
I would tell my college self the very things I listed in #2.
Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at email@example.com.