Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
Wildcat Ventures Team
Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media.
Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.
What are your expectations this year for Wildcat Ventures?
WV President: Riley Simpson
Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”
Camryn: “I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”
Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”
WV Vice President: Ale Ceniceros
What changes do you see being made this year?
Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”
Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.”
Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”
WV Vice President: Camryn Eason
How do you think COVID-19 will impact the businesses this year?
Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”
Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”
Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”
While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.
Why did you apply to be a CEO?
Ben: “The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”
Maddy: “Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”
ARG CEO: Ben Fridge
What is your plan going into your business?
Ben: “I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”
Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”
What challenges do you anticipate?
Ben: “I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”
Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”
What changes would you like to make?
Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”
Maddy: “I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”
PCT CEO: Maddy Crockett
How has COVID-19 impacted the way you are operating?
Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”
What does your business specialize in?
Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”
Maddy: “My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”
Why should groups/students on campus use your business?
Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”
Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.”
WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”
We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website.
The Griggs Center for Entrepreneurship and Philanthropy, located in COBA, founded the Springboard Student Venture Competition to support the growth of ACU undergraduate and graduate student businesses and nonprofit organizations. Winners receive one-time funding from $500 – $3,000.
In order for the students to be able to compete in front of the Springboard judging panel, the students must be enrolled at ACU, must own at least 51% of their venture, and must be engaged in entrepreneurial activities such as the Founders Club, a student venture club led by Mindy Howard, the Student Engagement Coordinator. Awards are based on the panel’s assessment of the potential of the business and the “spirit of entrepreneurship displayed by the student(s)”. Students come prepared with a 3 – 4-minute speech and the necessary financial reports for their business. Each student receives feedback on their presentation/business model and a chance to compete again in the next competition for those who are not awarded funding in the current competition.
This year Founders Club President, Karson Tutt, and Founders Club member, Lauren Gumm, were awarded for their presentations. Gumm, an elementary education major from Abilene, TX, runs a screen printing company called Wear It to Share I”. Lauren screen prints thrifted shirts by hand in order to bring people environmentally conscious and unique shirts. Tutt, a senior management major from Tuscola, TX, started Karson’s, an online jewelry company, which is now in the process of adding an in-person location in Abilene where many other products will be available. We interviewed both award winners to learn about their experiences participating in the Founders Club and the Springboard Student Venture Competition.
Wear It to Share It
How has being involved in the Founders Club impacted your business?
Lauren: “Founders Club has provided so many resources for me and my little company! I’ve gotten financial advice and marketing consultations and had the opportunity to speak in front of members of the Abilene community about the awesome entrepreneurs at ACU! I started my business in my dorm room and being able to have an office space where I can work is another great resource that the Founders Club has given me. Founders Club has also given me a community to walk through business ownership with. My friends have always been super supportive of my business but having a group of people who also own their own businesses that I can talk through ideas and problems with has been a huge blessing.”
Karson: “I have loved getting to meet with other student entrepreneurs who understand the struggles I go through. I also participated in one of the pitch competitions and won money to put towards opening my store.”
What did you learn from the competition experience?
Lauren: “The competition gave me a sense of confidence in my abilities as a business owner. To be able to present the work I constantly pour into and receive validation that what I’m pursuing is smart and in demand was really reassuring! I also learned how important it is to be confident in your abilities. The judges were looking for business owners who happen to be full-time students. I walked away really feeling like they saw me as a business owner and a student.”
Karson: “I learned that I am actually more confident in my business as a whole than I thought. I used to think my business was just kind of small and not that big of a deal, but it’s actually really cool that I’m doing this and it’s not as hard as I thought to talk to adults about what I do and my plans for the future.”
What is your plan for your business now that you have won the competition?
Lauren: “Winning the competition gave me the ability to purchase new equipment that I desperately needed. The equipment I started out with in 2018 still functioned perfectly fine but it was the cheapest option available and therefore required every element of the process to be done by hand. My new equipment is what allowed me to fully pursue printing on thrifted shirts! I simply didn’t have the time to thrift and print but with the time saved using my new equipment I am able to do both!”
Karson: “I was planning on opening the store regardless of if I won or not, but now that I did win the extra funding I was able to literally expand the space of the store and get nicer versions of the things I was already going to be getting (ex. cash register, security system, light fixtures, etc.).”
Is there anything you would like to add?
Lauren: “I just want to encourage anyone who thinks they want to begin a business to go for it! Even if it isn’t a business you want to pursue long-term you can learn so much through the process! I have an appreciation for entrepreneurs that I wouldn’t have if I hadn’t taken a leap of faith and started Wear It to Share It!”
Karson: “The Griggs Center and Founders Club truly have been a great asset to me and my business. I love the community that has come from being involved.”
When Matt Boisvert (’97), President and co-founder of Pharos Resources, graduated from ACU with a degree in marketing he never would have dreamed that his professional life would be so heavily influenced by his time as a student and as an educator. Matt has given back to his alma mater by being consistently involved in helping current students with professional development by providing internships and support at Pharos Resources as well as serving on COBA’s Visiting Committee.
After graduating from ACU, Matt began his career at C&W Manufacturing in Alvarado, Texas as the Director of Marketing. It didn’t take long for Boisvert to return to the classroom. In 2001, while working on his MBA in Services Marketing and Management at Arizona State, he began interning with Hallmark Cards at their headquarters (Kansas City, MO) in their Specialty Retail Group, implementing and measuring the grand opening marketing strategy for Hallmark stores. Matt received his MBA in 2002 and came back to ACU’s College of Business Administration to become the Director of COBA’s Career Development Center, building a comprehensive career readiness and employer relations program for business majors.
Some of the colleges and universities that Pharos works with.
In 2004, Boisvert became the Director of Career Development for ACU and, in 2006, the Executive Director of the Office of Career and Academic Development. It was during these years that he learned about the challenges of student success, as this office was tasked with overseeing the “Support Our Students” program and related SOS software, as well as providing career development and academic counseling services to students. In 2007, Matt returned to COBA and served as the Assistant Dean of Marketing Operations and as a marketing instructor. He said, “Teaching taught me the power of actually ‘seeing’ your students in the classroom… identifying those who were struggling in academic and non-academic ways. At the same time, I was consulting with ACU to help commercialize the SOS software for the higher education market…which led to me making an offer to purchase and transfer the ACU-developed technology to a newly formed entity (Pharos Resources) in 2008.” In 2010, Matt entered Pharos Resources in the Springboard Ideas Challenge and won the “most fundable” business plan. It was time to fully pursue growing Pharos Resources – which meant leaving ACU in order to do so. However, this did not mark the end of his relationship with ACU. In fact, it has led to many opportunities for Matt to collaborate with COBA through Pharos Resources. Today, Pharos Resources serves 61 institutions across the United States and Canada. Its solutions are used by over 10,000 faculty and staff and provides support to over 125,000 college students.
Faith has played a vital role in Boisvert’s work throughout his life. “Having my identity in Christ has sustained me during the lows and keeps me humbly grateful in the highest highs. It is an incredible experience to be able to create value, impact lives, and build a team of people who are passionate about meaningful work. I feel so blessed to do this work.” Matt allows his faith to guide him day by day in all seasons, reminding him that he is uniquely made and loved by God. “God is investing in me, wanting to teach and continuously lead me for His plan. That has given me the freedom and confidence to create Pharos in a way that honors Him.” This is lived out by the way that Pharos treats their clients, how they interact with competitors, and how they invest in their client’s success.
Mission First with Anthony Melchiorri
Pharos’ current challenge, like most of the rest of the world, is helping clients navigate COVID-19. In May, COVID-19 forced universities to face difficult decisions about their summer and fall reopening plans. After hearing Anthony Melchiorri on the daily podcast “No Vacancy”, Matt reached out to the “Hotel Impossible” host and hospitality expert to see if he would share his insights from the hard-hit travel industry to improve the success of higher education institutions during the pandemic. Anthony is an expert on how to create clean, safe spaces with visual signs of sanitization, and provides an exceptional understanding of how to deliver service excellence. The Travel Channel host, Melchiorri, is known for being direct, honest, and committed to excellence. In addition, he is deeply passionate about student success! Melchiorri points to his own higher education and military experiences as life-changing and the fact that he has three daughters in college right now makes his investment clear and personal. He is also involved in the business of higher education, by serving on the board of Park University, his alma mater. Anthony’s response was immediate and definitive: “If this partnership can change the life of one student, it is worth it.” Pharos Resources is partnering with Anthony through 2020 and has already hosted four Mission First webinars with him, providing practical advice and encouragement with an engaging and entertaining format: readers can access those webinars at the links below.
Helping Boisvert and Melchiorri drive the Mission First marketing campaign is Tres Cox, senior marketing major from Lewisville, Texas. Tres has been a marketing intern with Pharos since fall of 2018. While the Mission First marketing campaign promotes the Pharos partnership with Anthony Melchiorri, Tres has had the opportunity to work on a wide range of marketing projects for Pharos including COVID-19 resources, brochures, conference sponsorships and exhibits, digital/social media marketing campaigns, and marketing new product launches. Boisvert is highly complimentary of Cox, saying, “He is incredibly talented, with a great combination of valuable skills. It is clear that COBA continues to develop talented students into business professionals. Tres has added significant value to our brand and the team.”
Matt’s student experience at ACU, especially with faculty members, was formative as he described each of his COBA professors as exceptional and still appreciates them for connecting him to real-world applications while in the classroom. He said that COBA gave him confidence in his ability and instilled in him the value of service as a Christian leader in business. Dr. Rick Lytle was Matt’s overall favorite professor for the reason that “he modeled a life in Christ through his love and leadership” which has greatly influenced who Matt has become.
Boisvert’s favorite ACU memory? That would be Welcome Week during his senior year. “For my friends, roommates and me, it was junior/senior wars and my house was the de facto headquarters for seniors. My roommates and I had crates of eggs set on the roof of Bob Hunter’s rent house as massive egg fights erupted. In the middle of this ‘war’, I met my wife Melissa and we have been together ever since.”
Matt advises incoming freshmen to complete at least one internship before graduation. “They expand your network, allow you to explore your career options, and will test your competence.” And to current students, he says, “I would strongly encourage COBA students to invest in learning more about who they are and how they can make an impact in the world. Then, to prepare for their future, I really encourage students to develop their ACU network: peers, faculty, mentors. The value of a college degree is more than the classes you take…the people who love the ACU mission will be valuable connections for life.”
Junior accounting and management major, Maddy Crockett, from Lubbock, TX interned this summer at the corporate headquarters of City Bank, a publicly-traded company in Lubbock, Texas. While there, Maddy worked for the director of the Project Management Office and said, “The internship I held this summer with City Bank went beyond my expectations, and I am incredibly grateful for the experience the company provided me”.
Maddy learned so much during her time at City bank. “Project management within companies has always been fascinating to me, and I was able to learn it first-hand this summer. Over the nine weeks I was with City Bank, I was shown the timeline of a project, both in theory and in practice. I was able to shadow the director of the department in all areas – project implementations, team touchpoints, leadership development, and meetings with department heads and bank executives. I was also given a project of my own to work on, where I communicated with corporate and branch team members to complete a data initiative. The leaders in the Project Management Office showed me real tools to initiate and carry out projects from start to finish.”
Real-world experience with an opportunity to apply what she had learned was invaluable to Maddy. “One of my greatest lessons from this experience was getting to lead a meeting of my own for the director and other members of PMO. I also enjoyed experiencing seeing individuals from all different departments come together to accomplish a project; individuals were chosen to utilize their specific skill sets, and it was encouraging to see that teamwork and cooperation from everyone involved. City Bank is an excellent organization to work for; they treat employees like family, they provide great opportunities for growth, and they execute top-notch service for their customers.”
Maddy felt ready to take on the summer internship saying, “ACU has prepared me to be proactive and professional in this internship, along with being willing to work hard. By our professors encouraging us to be inquisitive and prepared for questions, I was able to learn from my director and peers. COBA has taught me that excellence is worth pursuing, and it is a goal I should seek after in all areas of work.”
Maddy’s favorite thing about being a COBA student is the variety of opportunities the college offers. “I love the learning opportunities COBA provides; nowhere else have I gotten the applicable experience that I have here. Additionally, the relationships we get to have with our professors has been a favorite of mine.”
For those students preparing for an internship, Maddy advises, “Have a teachable attitude, say yes to what is asked of you, and don’t be afraid to ask questions! Your internship is what you make of it – it can be average, or it can be exemplary. Take advantage of the opportunity your internship provides for you and make it exemplary!”
Brooke Lenz, a MAcc student from Lakeway, Texas has made the most of the internship opportunities available to COBA students. Last summer, she completed an eight-week internship with Harper and Pearson in Houston. This summer, she wanted to see how working at one of the “Big 4” accounting firms compared to her previous internship experience. Brooke recently completed a five-week internship with EY in Dallas and has been offered a position at EY post-graduation. We asked Brooke to share the highlights of her internship and to give some advice to current students who are looking at internship possibilities.
What were the greatest lessons you learned in the internship?
Communication is so important if you want to learn and succeed at what you are doing. Communicate when you have questions about things, communicate when you want clarity, communicate when you finish a task, etc.. It shows the person you are working with that you want to learn and you are willing to listen. Once you are given an assignment or shown how to do something, write it down so you don’t have to repeat any of your questions and so you don’t forget how to do something.
How has your time at ACU prepared you for this internship and for employment after graduation?
ACU has really helped shape who I want to be as an employee and co-worker. The professors do a great job of showing you that you can succeed in whatever you set your mind to all while maintaining integrity and high moral character.
What advice do you have for students who are preparing for an internship?
I would advise those who have upcoming internships to have confidence in themselves. Your grades are what qualified you for your internship, but how personable you are and how well you work with others is what solidified your internship. Be open to learning new things and remember to be yourself! Have fun, enjoy your internship experience, and bring a positive attitude to work everyday!
What’s been your favorite thing about your time at ACU and in COBA?
My favorite thing about ACU and being a COBA student has to be the relationships I have formed. I know that I would not have the personal connections and relationships I have with my professors at any other university. They truly care about you as an individual person, more than just your success in the classroom. They take the time to invest in each student and get to know them on a more personal level.