COBA is hosting a research talk with international management scholar, Dr. Mary Yoko Brannen, on February 22nd from 11:30 – 1 pm. In this lunch-time talk, Professor Brannen will discuss the current state of cross-cultural management research and the vital role of ethnography in helping to move the field forward. Central to her thesis is the importance of going beyond pre-determined generalized categorizations, to understanding individuals in their own context, thus allowing for more robust and externally valid cross-cultural studies. Such learning from the Other in turn helps firms and individuals reflect back on their own assumptions, practices and behaviors contributing not only to growth and renewal but, even more importantly, to enhanced, more compassionate, cross-cultural understanding.
Interested faculty can RSVP to Kathy Garison (klg08e@acu.edu). Lunch will be provided.