Harold’s Barbeque Sauce – Package as Identity
You will redesign the “World Famous” Harold’s Barbeque Sauce package, and introduce at least 2 new products related to the current one. e.g. Smoked Mesquite Sauce, Honey Flavored, etc.
Challenges:
Redesign packages for Harold’s Barbeque Sauce that will:
• reflect its tradition in barbeque and qualities of the products
• differentiate from competition
• be cohesive, support existing brand name, but develop stronger presence, (redesign identity through package design)
Process:
1. Research product, product information, usage, demographics, competitors
2. Determine concept/goals: mood boards
3. Research other containers for adaptation (existing bottles you find appropriate for the product)
4. Design, brainstorm
5. Prototyping
Turn in:
• Prototyped packages
• PDF presentation (details to come)
Grading criteria:
Concept – 30 total points
• Goals and objectives – 15
• Idea justification – 15
Design – 40 total points
• Design elements (brand, typography, color, imagery, readability) – 20
• Continuity (package as identity) – 10
• Package (container) – 10
Execution – 20 total points
• Craftsmanship (cleanness, prototyping) – 10
• Computer (image resolution, color adjustments) – 10
Final presentation – 10 total points
• Slide presentation – 5
• Verbal presentation – 5
Total possible points – 100
Project Due/Final Presentation: Wed, Sep 15
James Blasingame
1:40 pm, 08.26.10
Here are a couple of glass manufacturing companies that I have found helpful when looking at containers for this project.
http://www.anchorglass.com/products-services.html
http://www3.vitro.com/noticiero/cle/clei.html
Britni Golden
9:41 pm, 08.26.10
Hey everyone! Here are a couple pretty nifty little websites that have a lot of packaging examples.
http://www.packagingoftheworld.com/search?updated-max=2010-08-26T19%3A58%3A01%2B08%3A00&max-results=14&popening=1
http://abduzeedo.com/stylish-white-package-design-inspiration
http://lovelypackage.com/
Corey Hale
9:56 am, 08.27.10
if anyone uses/likes/or knows of any good tutorial sites for illustrator/photoshop post them here please. im always needing help!
Erika Ito
2:43 pm, 08.27.10
I found a site that has cool logo designs that I think could be used for type face inspirations!
http://www.archer-creative.com/
Jingwen He
8:13 pm, 08.28.10
I was thinking about the old style for the brand name and the overall packaging design for this time. Thanks Erika for the sharing of the website. It really help me a lot.