Our student spotlight this week is on Katherine Howell, a junior marketing major interning with a Financial Institution.
Katherine Howell is a junior marketing major from San Antonio, TX. This summer she has the opportunity to intern at a Financial Institution* and wanted to share about what she does and what she has learned so far.
Q: What have you done in your internship as of yet?
A: I am an IBM Marketing Operations intern for a Financial Institution. I have been learning the different marketing processes for each line of business (LOB; a general term describing the products or services offered by a business) at the Financial Institution. Soon, I will be helping IBM transition into new marketing roles for the Financial Institution
Q: What has been your favorite part?
A: My favorite part of working with the Financial Institution is learning the alliance LOB, which promotes the well-being of member households and provides support by leveraging relationships that provide value-added member solutions. I have also liked to see how the Financial Institution brands and markets with other companies.
Q: How do you see this experience aiding you in the future? What has grown you the most?
A: I have had to learn patience. It requires time to get used to how a company operates.
Q: What has been the most interesting aspect of your experience with this company?
A: It is interesting to me how the Financial Institution takes brand management very seriously. They have even outlined what the company would be like if it were a person!
*The name of the company at which Howell is interning has been removed due to client confidentiality agreements.