Julio Cesar Manzano loves education. Cesar is in his third year as an 8th grade English Language Arts teacher at Vanguard Academy, a charter school district in South Texas where he also helps coach 8th-grade track and field, high school cross country, and currently serves as the Fellowship of Christian Athletes (FCA) sponsor at his campus. Before becoming a teacher, Cesar worked in recruitment at The University of Texas Rio Grande Valley in Edinburg, Texas where he majored in English receiving his bachelor’s degree in December of 2017. While at UTRGV, he was an outreach representative for their primary feeder high schools in Brownsville, Texas, and worked closely with the admissions and financial aid departments. Cesar enjoyed meeting new students and helping them transition into higher education. This love of education also sparked a new desire in himself – to pursue his MBA.
Cesar said that the decision to enroll in an MBA program was unorthodox since he doesn’t come from a business background. But after teaching English language arts for two years at a Title 1 charter school, he thought about the different ways he could serve his community and school district. “I knew I wanted to go back to school, but I wasn’t sure how and when. I decided to go for an MBA because of the skillsets in leadership, decision-making, and organizational behavior that could be useful within my school district’s administration. I want to work in human resources eventually, and I believe this degree will open new career opportunities. I am looking into switching careers, and a graduate degree in business will help me land a job in the business field. The Bible teaches that we make our plans, but the Lord determines our steps (Proverbs 16:9), and I remain hopeful that He will continue to use my life in the service of others, regardless of my job title.”
Once Cesar made the decision to enroll in an MBA program, he began searching for one that aligned with his values. ACU rose to the top of the list as the program that was the best fit for him saying, “ACU’s mission aligns with my Christian values and its commitment to service resonated with me. Plus, its fully-online MBA program meant I could have the flexibility of working full-time and learning from home. What solidified my decision, in the end, was its accreditation by the Association to Advance Collegiate Schools of Business, the highest accreditation body for schools of business. I thought to myself, ‘This is the best of both worlds!’”
It’s important to Cesar that his faith and his vocation are connected. “I like to think of my work and ministry as one because the work I do is unto the Lord (Colossians 3:23-24), and the people I serve have God’s very own fingerprint. At Vanguard Academy, my faith impacts my work directly since we are a faith-based charter school. Walking with Jesus means loving God and loving people, and in my everyday work, I like to make that my goal. C.S. Lewis puts it this way, ‘There are no ordinary people. You have never talked to a mere mortal’. That means the work I do for my students, parents, and community transcends into eternity! My faith translates into service, and my workplace is my mission field.”
Cesar was not unfamiliar with ACU, hearing about the university when he was a high school student. For his bachelor’s degree, he chose The University of Texas-Pan American, now known as UTRGV, and had a good undergrad experience there. But, even though UTRGV offered an accelerated online MBA program, he chose ACU for his graduate degree because of the faith-based foundation. Cesar has not been disappointed in his experience with the ACU program saying that it has been “beyond amazing. Even though this is a fully-online program, I feel just as connected as I would be in-person because my professors have been available to me.” Even though he doesn’t meet with them in person, Cesar has felt supported by his professors and the academic MBA team. “From my academic advisor, Mrs. Krystal Jackson, to our program director, Dr. Phil Vardiman, everyone has been so supportive. I will be forever grateful to my ACU family for the encouragement, prayers, and lessons they have provided me.” Cesar said that out of the eight ACU professors that he has had for a class so far, each of them “has been great” and has individual gifts and talents which makes choosing a favorite professor an impossible task. “I love Dr. Don Pope’s humor, and I like how passionate Dr. Vardiman is. It seems like each semester that passes, I get to meet another great professor.”
Cesar’s background in education combined with his entrepreneurial aspirations are helping him form his next dream, a startup company called Rio Grande Valley Learning Solutions (RGV-LS). RGV-LS will be a fully online and affordable personalized tutoring business for 3rd through 12th-grade students who are English Language Learners. “As a teacher, I see the need to support students in reading and writing, especially for our bilingual students.” He is in the beginning stages of marketing RGV-LS, using the marketing skills he has learned from the MBA program to launch the project. Cesar would also like to return to work in higher education one day, with a focus in recruitment, where he hopes to leverage his teaching expertise with the lessons he has learned in the MBA program.
For Cesar, recommending the ACU online MBA program to others is easy to do. “Whether it be to start your own business or advance your career goals, this fully-accredited program will provide you with the tools necessary to be an effective leader. For someone who’s on the fence about completing their MBA, I would say the fully online program is doable. As far as the coursework, you get to log on to a live session once a week. The consistency of the assignment deadlines through the program allows you to set a routine. You will learn a lot more about yourself than you expected. For example, in our leadership class, we learned about our personal leadership style and how to leverage our strengths and weaknesses in the workplace. In my experience so far, much of our classes include project-based learning and essay writing. If you enjoy applying concepts to projects, then this would be a good fit.”
As a first-generation student, Cesar is grateful to the ACU family for their support and encouragement and has some advice to current students as they prepare for their future. “My advice is simple: Be faithful in the little things (Luke 16:10), whether at work or school, or home. We serve a faithful God, and He will honor the work we do when we do it wholeheartedly. Remain steadfast, continue studying, and finish strong.” Cesar Manzano is a wonderful example of a student living out the mission of the College to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. We can’t wait to see how he changes the world around him. If you’d like to learn more about the ACU online MBA program, click here.
When Gbemi (pronounced Bemi/Bimi) Adebesin (’17) came to ACU, she was no ordinary freshman. Gbemi came to ACU as an international student from Nigeria at the tender age of 15. Prior to that, she had spent 6 years in boarding school so the adjustment to a new place, a new culture, and a new style of learning was a shock. Gbemi began her academic career as a biochemistry pre-med major but in her sophomore year, she says she gained more insight and clarity into her personality and purpose and changed her major to accounting graduating in 2017 with a Masters in Accountancy.
Being such a young college student meant that ACU played a huge part in shaping Gbemi and her future as an adult. She said, “I remember being so super shy when I arrived and having a lot of doubts in my faith and career; but my time and experiences at ACU definitely helped me broaden my horizon and gain more perspective, direction, and confidence. I can’t overemphasize how much the knowledge, culture, and skills I gained from ACU and COBA continues to be so relevant and important to me to date.”
Part of the vision, mission, and values that COBA hopes to instill in students is “Excellence and Impact” which means upholding high moral and professional standards of excellence for faculty, staff, students, and alumni, calling each person to a life of service and leadership that glorifies God and transforms communities and society. Gbemi is a shining example of that excellence. She obtained her CPA (Certified Public Accountant) in 2018 and her CFE (Certified Fraud Examiner) in 2020, receiving the notable honor of Top Achiever Africa Award from the ACFE (Association of Certified Fraud Examiners) South Africa chapter for having the highest overall score in Africa. Adebesin recognizes how special receiving the honor is saying, “It feels amazing and that’s partly because I had never expected to receive such an award. The exam is designed such that you never really know your scores, you only know if you pass or not, so I didn’t think such an award existed. Taking the exam was out of my deep interest and passion for the field, so to have that reflected by the award is truly special.”
Gbemi is currently working as an external auditor with PricewaterhouseCoopers (PwC) Nigeria but gained experience in the accounting field working at Eide Bailly in Abilene for a year before moving back home and enrolling in a one-year nation-building program during which she joined PwC as an auditor. Like most new graduates, Gbemi found the transition from being a student working full time to be a bit jarring. “Having spent the majority of my life at school with no internships in my career field, I felt like a fish out of water every day for the first few months. I really loved and enjoyed school so transitioning from that secure ‘bubble’ environment was a big step out of my comfort zone and a paradigm shift. Let’s just say reality hit me.” Along with the adjustment to work, there have been other challenges she has faced. One of those challenges is something that’s felt by many but rarely discussed – Imposter Syndrome. She said, “I feel the challenge I struggled with the most and for the longest time is Imposter Syndrome, which has held me back in some ways; but I’m learning to just show up with my best foot forward and leave the rest. The other notable challenge I experience, being in the working world now, is finding ways to integrate all facets of my life with my work and ensuring my faith and relationships don’t suffer.”
Adebesin’s faith is integral in her career and her relationships with colleagues and clients. “My faith plays a huge role in my work and is what keeps me going. Apart from cultivating a greater sense of meaning in my work, it has shaped and improved my values, work ethic, and relationships with people like my colleagues, clients, etc. It drives me to continually strive to be better in everything I do and contribute as much as I can to a better world and environment. Since I spend most of my time at work, work is one major way I’m able to express and fulfill my faith through leading by example and letting my life and work tell the story of my faith and trust in God.”
The people and places of ACU were formative for Gbemi in many ways. Some of her favorite memories at ACU are those “little moments like walking across campus, even though sometimes it’s while rushing to class, hearing the chapel bells ringing, being in class, the activities and events (homecoming with the fireworks, tailgates with amazing food and activities, international student events, theater, etc.), the Bean and campus center food, snow days, chapel worship, and most importantly the time I got to spend with all the wonderful people I met at ACU.”
Adebesin said that some of her best memories come from her time at McDonald dorm in the spring of 2013 saying, “I was so shy back then, but I still remember how welcoming everyone I met there was.” She cherishes the friendship of the people she encountered while working at the ACU Foundation and Advancement office, as a tutor in the University Access Programs, and at Residence Life, who were so kind to her, saying how much she deeply appreciated them. She is also thankful for the kindness and support she received from her academic advisors, the ACU Career Center, and Student Financial Services.
Gbemi also has high praise for her former professors, saying, “Wow, I love a lot of different professors for different reasons and they all left memorable impressions on me in various ways. They were so admirable, kind, patient, and always willing to help, even beyond the classroom, which really enhanced my ACU experience. I guess I can use this as a form of a shout-out to all my professors from COBA (in no particular order): Professors Perkins, Vardiman, Stewart, Fowler, Little, Clements, Stovall, Neill, Wertheim, Brister, Burton, Easter, Phillips, and the Popes. I didn’t have Professors Marquardt and Tippens for class, but they were also really caring on other occasions. There were also quite a number outside of COBA too that I appreciate. For example, I’m always grateful for the Powells, who took my siblings and me in as part of their family, Professor David Merrell, who always cared for me and my sister, and Professor John Willis who was such a loving person. I know I mentioned many names and there are still more I could mention. It was truly a blessing having these wonderful and brilliant professors and I just want them to know that I always remember and appreciate them beyond words, and I can still mention a thing or two that I learned from each of them that stuck with me.”
As the saying goes, “hindsight is 20/20”. Gbemi’s advice for freshmen comes from looking back on what she experienced and learned while at ACU. “I’d say ‘be water’ and be ready to step out of your comfort zone. Get involved in campus activities and keep up with the meaningful relationships you form but obviously not to the detriment of studying and classes. The professors and students are so helpful and there are numerous resources and tools on the ACU campus, so be open to asking around and being vocal about your needs. One of the most important things for incoming COBA freshmen is to make use of the Career Center early.”
As business students look to their future careers, she encourages them to take advantage of all that the ACU Career Center and COBA’s Professional Development program have to offer. “I’d advise them to be curious, open-minded, and continue to challenge themselves in as many ways as possible. They should try to get practical experience and exposure through networking, jobs, and internship opportunities. An internship was something I didn’t experience and now know its value in hindsight. The career center is a great resource to take advantage of for this. Also, this is a great time to start taking a holistic view of their life and being mindful to have a clear life vision for their future.”
Adebesin knows that attending college in a foreign country is a challenge for many international students. She advises international students to “be open because most people at ACU are always ready and willing to help. The international student community has many wonderful people as well as a lot of activities such as international student dinner, ethnos, Hispanic Unidos, etc. I always had an amazing time at these events and would encourage every international student to participate. In light of this, I would like to give a special shout-out to Lucy Dawson, Laura Blake, Daniel Garcia, Susan and Art Green, and the other international student office staff who made ACU feel like home.” Gbemi was also enrolled in the Friendship Family Program where she met Karen Douglas, a counselor at ACU. “Karen and her family have been such a blessing in my life while at ACU and after in more ways than I can thank her for. I’m very thankful and blessed to have met someone so loving and amazing and to have another home and family away from home.”
Gbemi Adebesin truly is living out the vision of the college to inspire, equip and connect Christian business and technology professionals to honor God and bless the world as she lives out her calling in her vocation and in her community. “My time at ACU has been so memorable, even the littlest experiences, so I experience a lot of nostalgia when I look back. I will forever feel blessed to have been a part of that community and to have these spectacular people in my memories, including those not mentioned here.” Congratulations to Gbemi on the honor received – we can’t wait to see the ways she changes the world.
For students, the winter break can be one of the most optimal times to work on your resume and career search because you have spare time to search for internships or apply for jobs depending on where you are in your academic journey towards graduation. To help students get started, we have been posting Tip Tuesday advice on our social media that guides you through small and easy steps that you can take over the next four weeks to help you find interesting career options and get your resume and social media ready for potential employers.
To give you some encouragement on your internship journey, we wanted to share an internship story from one of our current students, senior management major Meagan Thomason from Midland, TX. She interned for ER Senior Management, LLC which provides service across Texas to owner-operated/managed senior living retirement communities. Meagan worked in one of their Abilene locations where she assisted in Human Resource (HR) functions. Meagan’s internship duties were varied as she told us, “This semester I have specialized in the Associate Satisfaction Surveys in pulling data and displaying the survey results. I mostly worked with Excel and Canva. I also assisted in recruitment by reading resumes, scheduling interviews, and sitting in on those interviews. Along with all that I assisted in coding insurance invoices among other HR-related tasks.”
Meagan found that seeing the tangible results of her labor was incredibly satisfying and made this the favorite part of her internship as she saw the findings being put to good use within the company. She told us, “I worked so hard on the surveys for so long and finally seeing the results and all my hard work being sent back out to the four different communities. It felt good to finally have others see what I had been working on for so long.”
Internships offer students more than just course credit or, in some cases, financial gain. They can also offer great experience and insight as Meagan found, telling us that she learned, “The stress of dealing with a crisis in the office along with the importance of writing a good solid resume. It’s important to keep a level head, especially when working in the healthcare industry during a pandemic. This internship also allowed me to figure out what part of the business I wanted to go into after graduation. I was unsure before, but this internship taught me the value of Human Resources and why HR exists.“
Looking forward, this internship is shaping her future as she gained invaluable hands-on experience teaching her lessons that she could not have learned in a classroom. Her internship helped her explore and discover what area of HR she was interested in and what it would take to be hired by another company in the future. Meagan told us that the experience as a whole has helped her to take initiative and prepare to make the transition from a university student to her future career in the industry.
Meagan advises future interns, “Keep a notebook and write down EVERYTHING you do. This will help you in updating your resume and in future interviews when you’re asked about what you did during your internship. It also helps you keep track of your tasks you’re assigned and if you’re asked about something you did a month previously, you can turn to that page and explain exactly what you did.” She also suggested to “Keep a google calendar of everything you have going on. This semester I worked at my internship and a part-time job. I’m also one of Delta Theta’s pledge officers and a full-time student. It can be a lot and Google Calendar helped me schedule out my weeks.”
Meagan said that the classes she took, particularly in excel and personal selling, prepared her for the internship and future employment as they directly applied to her internship as she developed surveys and assisted in recruitment and resume review. Meagan also felt that the mock interviews she participated in through COBA Edge assisted in her interview process.
Meagan has enjoyed her time in COBA and says one of her favorite things about being a business major happened early on in her academic career. “I would say the Venture Out project in Monty Lynn’s Intro to Business class was one of my favorite classes. Trusting a bunch of freshmen with the funds to buy and sell products? That was a really fun first project for college.” Meagan’s hands-on holistic COBA experience has been extremely valuable to her in preparing her for her internship and in preparation for her future career.
We love assisting students as they journey through classes, internships, and career searches. If you would like help with your resume and internship or job search, you can contact Steph Brown with COBA Edge at email@example.com.You can also check out our social media every Tuesday during break to get tips on what you can be doing now to prepare for internships and future careers!
Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
We want to give a warm welcome to Dr. Julia Dare, Visiting Professor of Management Sciences. Before Dr. Dare began teaching, she worked in corporate strategy consulting and global management in the biopharmaceutical industry. Since Dr. Dare made the transition into academia, she says, “Inspiring and equipping my students is pure joy.”
Dr. Dare currently teaches courses in Strategic Management, and International Business, integrating Business Ethics and CSR, which are the fields that she worked in before she began teaching.“I fought some serious corporate ethical battles with God as my shield, compass, and strength. He never fails. My passion for traveling to different countries and enculturation began in the spring semester of my junior year at SMU. I studied abroad in Paris, and all of our courses were taught in French. I lived with a French family and quickly became a Parisienne. My friends and I decided to buy a Eurail pass and left every weekend to a different country. Our backpacking adventures were unforgettable. I stayed the summer in Europe to dive into as many countries and cultures we had yet to explore. None of us returned to America the same. We had become citizens of Europe and rather fearless. What seemed critical to us before our experience overseas seemed like foolishness after coming home. It’s a great analogy of the transformation we experience in laying our old life down with its rituals and idols to follow Jesus. He turns our worldly desires upside down when He opens our eyes to true riches as we radically pursue Him. When we become Kingdom citizens our lives are never the same. All other adventures fall short of life with our omnipotent Savior.”
Dr. Dare says what she enjoys most about teaching students is that “They come to class seeking truth, wisdom, and their calling. My students are excited to learn about global business, different cultures, ethical dilemmas, and how to navigate their careers with purpose and pursue God. We dive into these areas in each course but go deeper outside of class. After graduation, helping my students flourish as they pursue their unique calling is pure joy.”
Moving to Texas to teach has been an adjustment but Dare said that she is looking forward to learning “the depth and width of this assignment. My students teach me every semester and the hearts of my colleagues are Texas-sized. ACU is a powerful force for God’s Kingdom. I’m thrilled the Lord planted me here in this season of creation and transformation.”
Dr. Dare’s world-wide experiences have greatly influenced her passions and hobbies outside of teaching. She told us she really enjoys, “Skiing in Tahoe & the Swiss Alps, scuba diving the Great Barrier Reef and French Polynesia, connecting with God’s people and the ones He’s pursuing in countries around the world, Hope & Grace (my longhaired blonde and black & tan mini dachshunds), my irreplaceable family & friends who have become sisters, sailing to Catalina, hiking to hidden waterfalls through unmarked terrain, writing poetry, rugged coastal beauty, and getting lost in worship.”
Something that students might be surprised to find out about Dr. Dare is that: “My sister-in-law & niece are Taiwanese and my husband is South African. We have all lived & traveled across continents, so we are a very international family!”
To close, Dr. Dare wanted students to know, “Coming to Abilene from California is such an adventure. I specifically came for ACU students, so please don’t be shy. Join our small chapel group, stay after class, ask to meet, or find me walking Hope & Grace around campus. You are the reason I’m here — to strengthen and inspire you to pursue Jesus and His will for your life.”
Wildcat Ventures Team
Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media.
Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.
What are your expectations this year for Wildcat Ventures?
WV President: Riley Simpson
Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”
Camryn: “I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”
Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”
WV Vice President: Ale Ceniceros
What changes do you see being made this year?
Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”
Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.”
Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”
WV Vice President: Camryn Eason
How do you think COVID-19 will impact the businesses this year?
Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”
Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”
Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”
While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.
Why did you apply to be a CEO?
Ben: “The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”
Maddy: “Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”
ARG CEO: Ben Fridge
What is your plan going into your business?
Ben: “I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”
Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”
What challenges do you anticipate?
Ben: “I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”
Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”
What changes would you like to make?
Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”
Maddy: “I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”
PCT CEO: Maddy Crockett
How has COVID-19 impacted the way you are operating?
Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”
What does your business specialize in?
Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”
Maddy: “My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”
Why should groups/students on campus use your business?
Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”
Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.”
WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”
We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website.