User and Goals

Abby Hunt is twenty-two years old and works in Dallas, TX as an accountant. She wants to purchase clothing and accessories for her close friends as Christmas presents. She has chosen the Navajo Trading Company to make her purchases, because she feels that the store’s style will be liked by all of her friends. The store is located in Sedona, NM, so she doesn’t have time to travel there to make purchases. She starts her search by scanning the website for any good deals or sales. She is pleased to find that such sales are easy to find and scan through. She specifically wants to find a plum-colored blouse for her friend Kaitlyn. Abby is easily able to find items in this color, because the color options are boldly displayed below every item. She wants to find a necklace for another friend so she clicks on the ‘accessories’ tab. Finally she decides to purchase a gift card for her other friend, because she is picky and needs to pick out her own clothing. She uses the ‘wish list’ link to compile the assortment of items she plans to purchase. Abby is able to purchase the items online and have them shipped directly to her apartment. Since she is dealing with a bit of a time crunch, she found solace in being able to track the delivery of her items. When her friends received the gifts on Christmas they loved them, and signed up for memberships to the company website to receive updates on current sale information.

Task List

1. A user wants to contact the company through digital message.
2. A user wants to sign in or register to view account.
3. A user wants to view gift card options.
4. A user wants to make wish list of items they may potentially buy.
5. A user wants to apply for membership to company.
6. A user wants to view size charts to order clothing online.
7. A user wants to download iPhone App to stay up to date on sales.
8. A user wants to order items internationally.
9. A user wants to view information on returns and exchanges.
10. A user wants to check the order status of a recent purchase.
11. A user wants to view ordering and payment history.
12. A user wants to view shipping information of purchased items.
13. A user wants to see if an item comes in different colors.
14. A user wants to view current sale items.
15. A user wants to share information about the company through social media.