User Scenario

Name: Erin Hunt

Age: 27

Occupation: Administrative Assistant at Design Firm

Residence: NYC

Erin is a middle aged Administrative Assistant living in New York City. Recently she has been tasked with decorating the office space of the new design firm she works at. Her boss said she wants the office to be a playful environment full of colorful art pieces and vintage knick-knacks. She searches for vintage toys on Google and find the Marx Toy Company Website. When she gets to the home page, she find the vintage toy section in the menu and is then prompted as to what type of vintage toy she wants to look at. She explores many different options such as tricycles, wind-ups, and robots. The tricycles and robots peak her interest and she proceeds to place a vintage robot toy and tricycle in her cart. She then proceeds to check out and has the items delivered to her office. Her boss loves the new additions to the office space and visitors and clients love how the office is decorated as well.

Task List:

1. User wants to see a featured toy
2. User wants to see current toys
3. User wants to see vintage toys
4. User wants to see toys for boys
5. User wants to see toys for girls
6. User wants to see gender neutral toys
7. User wants to see board game selection
8. User wants to see digital gaming options
9. User wants to see video and how-to’s about different toys
10. User wants to selects toy to put in cart
11. User wants to view all items in cart
12. User wants to checkout
13. User wants to write a review on a toy
14. User wants to read toy reviews
15. User wants to see images of a toy