Anna
Age: 35
Location: Abilene TX
Profession: Hair Salon Owner
Hobbies: travel, baking, movies, being with friends
Anna is 35 and lives in Abilene, Texas. She recently went to Italy and loved all the different kinds of biscotti she tried. She had never encountered biscotti before, but she wants to continue to buy it now that she has returned home from her trip. She wants to find a brand of biscotti that is carried at her local grocery store. She is also hosting a brunch soon and is looking for some ideas for what to serve, so she gets onto her laptop and looks up biscotti brands and finds nonni’s. She is able to use their store locator and see that their products are available at Walmart and another local grocery store. She then sees their featured recipe on the homepage and spends some time looking for brunch ideas. The last thing she does is to check if they have any gluten free products, as one of her friends has an allergy, and then she plans her trip to the store to purchase the product.
Task List
A user is looking for biscotti products
A user is looking for a place to buy Nonni’s biscotti
A user is looking for gluten free biscotti
A user wants to order biscotti online and have it shipped to their home.
A user is looking for recipes and entertaining tips surrounding coffee and biscotti products
A user wants to know how many calories are in chocolate biscotti.
A user wants to know the history of biscotti
A user wants to see social media posts around Nonni’s biscotti
A user shares information with their friends about Nonnis through email or Facebook.
A user wants to see what flavors of biscotti Nonni’s offers.
A user wants to see what foods and drinks pair well with Nonni’s.
A user wants to contact Nonnis for more information.
A user is looking for unique biscotti flavors
A user wants to know if Nonni’s is available at Walmart.
A user wants to know if there are peanuts in biscotti.
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