You might remember when we told you about our students in the Digital Marketing class having the opportunity to do a market research project for ROOTS, the Canadian based apparel company. At the end of the semester, the students presented their findings to the VP of E-Commerce, Digital Marketing and New Media for ROOTS. You can read our blog entry about it here. And we were thrilled to see a nice write-up about the class, presentation and findings in the ROOTS Summer 2011 magazine. Click on the magazine cover above and a window will open on the Roots article about the class.
ROOTS covers COBA’s Digital Marketing class in Summer 2011 Magazine
by Amanda Pittman | Jul 27, 2011 | COBA Events, College Decisions, Current Students