The ACU chapter of the American Marketing Association (AMA) hit the ground running as they began their second year back on campus. One of the goals of the AMA chapter is to equip students through professional development and provide real-world experiences. With this goal in mind, the chapter officers and advisors have set a goal to have an annual spring trip to the DFW area where they engage with alumni to visit their workplaces and show students what the life of a marketing professional in different fields looks like.
Even though this year’s trip had to be canceled due to the current pandemic situation, the officers and advisors didn’t want members to miss out on such an opportunity. As the team joined to brainstorm ideas to provide a similar experience to students, they used technology to their advantage and decided to plan the first AMA virtual event. There were a few challenges to take into consideration as the event was being planned, “I think there was a lot of uncertainty about the event during the beginning. Questions like, would students attend something like this? How long should the event be? Would it be weird to do it via zoom? How do we make it personal?” Lindsay Palmer commented. The faculty and staff advisors, Dr. Jennifer Golden and Lindsay Palmer, partnered with ACU alumni who could tell students about their marketing experience and personal branding, from the comfort of their homes. After reaching out to professionals from various industries and marketing areas, four alumni joined with ACU AMA to tell students their stories. The panel included Jay Swinney from Indeed, Katherine Hall from Schaefer Advertising, Rachel Gilliam from Lev, and Reagan Morgan from PFSweb.
Alumni Panel: Jay Swinney (’09), Katherine Hall (’13), Rachel Gilliam (’13) and Reagan Morgan (’08)
On June 8th, ACU AMA members and students from the College of Business Administration joined these alumni on Zoom for the virtual event, “What Now? Five Ways to Brand Yourself During a Crisis”. The event was kicked off by Dr. Jennifer Golden, who shared five ways for students to continue working on their personal brand during COVID-19 and stand out amongst job applicants. ACU AMA also partnered with COBA’s Professional Development office to offer additional opportunities and resources for students. Then, the alumni panel was introduced and each professional shared about their roles in their respective companies. From data analysts to account directors, each of the alumni had a different experience and perspective to share that was valuable for the wide range of interests of the students attending the virtual event. To provide a personal networking experience, students entered into break-out virtual rooms of 5 as one of the alumni guest speakers conducted a Q&A session.
Besides learning practical ways to grow their network and develop their personal brand, students were able to connect with alumni and peers on LinkedIn with the information provided by the ACU AMA advisors. Social distancing did not limit the ability to connect with marketing professionals and learn insightful skills for the future. The alumni who willingly shared their time and experience with the students, once again, showed how ACU’s community is still valuable long after graduation. “We have such awesome alumni at ACU and in COBA specifically. They were all so willing to give up some of their time to advise and pour into current students. Overall, the event was a huge success in my opinion. It was cool to see how engaging the students and alumni were with each other. I think this event also helped bring a new opportunities to our students. I can’t wait to see what else AMA does.” Lindsay added.
Students joined by ACU Alumni for the virtual event via Zoom
The ACU AMA chapter is looking forward to another year of professional growth and events that empower students to fulfill their career goals. As the year was kicked off with an incredible event, the new officers and advisors hope to provide similar opportunities to all members throughout the 2020-2021 academic year.
Click here to check out the landing page created for the event with the bios of participating alumni. Follow ACU AMA on Instagram @ama_acu to hear about our next event. If you have any questions about membership, please email ACU AMA advisor, Lindsay Palmer.
Every fall, more than 2,500 HR professionals attend the HRSouthwest Conference (HRSWC) held in Fort Worth, Texas. The conference is the largest regional educational and networking event for human resource professionals. HRSWC is organized by DallasHR, the Dallas-based SHRM (Society of Human Resource Management) Affiliate Chapter, and has been designated as the official State of Texas SHRM Conference. 15,000 student members participating in the 27 chapters of the Society for Human Resource Management (SHRM) are given the opportunity to attend this conference with working professionals. Dr. Malcolm Coco, faculty sponsor for the ACU Chapter of SHRM and Director of Internships for COBA said, “One of the highlights for students is the opportunity to be nominated for the Excellence in Education Scholarship. As you can imagine, the scholarship is very competitive with each chapter being able to nominate candidates for the award.”
Dayle Hayes, senior marketing and human resource management major and President of SHRM, is one of four recipients of the HR Excellence in Education Scholarship given this past October. Winners of the scholarship have shown excellence in academic pursuits as well as their professional and personal lives. The award selections were based on accomplishments in human resources, academics, campus and community involvement and recommendations from professors, advisors and/or employers. The scholarship recipients each receive a $1,500 grant plus shared proceeds from The HRSouthwest Conference Silent Auction.
Dayle says, “I am very excited and thankful to be awarded this scholarship. As Dr. Coco’s TA, I have been able to benefit from his leadership as the sponsor of SHRM’s student chapter on campus as well as attending some of the Big Country SHRM monthly meetings with him, where he sits on the board of directors.”
Dr. Coco felt that Dayle was a worthy candidate and nominated her because, “of her dedication and professionalism as the student chapter president and as a member of the local professional chapter Executive Board. Dayle has demonstrated leadership and high academic accomplishments. She deserved the nomination and being selected as the recipient of this scholarship.”
Dayle was thankful for the opportunity to gather with professionals in the field. “The conference was great, and I really enjoyed being able to attend for the second time. I went to several speaker sessions and heard about prevalent HR-related topics. There were thousands of HR professionals there, so I also got to network and meet several people in the field. I ran into one of my childhood friends who is a recent graduate and has been working in HR for a couple years now, which was really fun.”
Congratulations to Dayle Hayes on this outstanding honor. Click here to learn more about the HRSouthwest Conference. Learn more about the Big Country SHRM chapter by clicking here.
As part of the COBA Vision, Mission, and Values, we seek to inspire, equip, and connect Christian business and technology professionals for Christian service and leadership throughout the world. This past September, the strength of that connection was on full display as ACU alumni that work for Southwest Airlines came to visit campus – something they have done for the past several years.
The Southwest Airlines representatives spent time connecting with students, providing insight on resume-building, and highlighting internship opportunities within the SWA organization. Among those representatives were Laurie Barnett (’90), Managing Director, Communications & Outreach, Katie Coldwell (’00), Communications Director and recipient of the 2019 ACU Distinguished Alumni Citation, and Chris Grubbs (’95), Program Manager. Grubbs said that Southwest’s visits to ACU help to “Build alumni support and give graduates an opportunity to work for the best airline in the world”. Grubbs went on to share that a reason that SWA is so eager to reach out to ACU students is because the SWA company culture aligns so closely with ACU’s. Southwest holds the golden rule “Do unto others what you would have them do unto you” in the highest regard and runs their business with that principle in mind, which is evident through their hospitality and customer service.
With that in mind, SWA encouraged students to apply for internships and jobs with them to continue growing their customer friendly culture. While technical knowledge is important, Southwest emphasized that their focus tends to be on hiring for the right personality fit because technical components can be learned, but who you are shapes who the company is. Because the company’s foundations revolve around a servant’s heart, reflected in the personalities and actions of their employees, Southwest likes to have ACU alumni travel back to campus and share their experience with students who they believe demonstrate the same type of servant leadership.
Tim Johnston, Assistant Dean, shared his perspective on working for SWA. “Southwest Airlines is a company that believes if they take care of their people, their people will take care of their customers, and their customers will take care of their shareholders. We had seven ACU alumni come to campus to help ACU students learn about Southwest and to encourage our students to apply for internships with the company.”
Johnston went on to say, “SWA is a well respected company and they don’t have any problems fielding thousands of applicants for each internship opening. A recent graduate told her SWA story saying that she started applying for internships in October before finally receiving an interview in March. She consistently monitored the SWA career site and did not get discouraged when she was not offered an interview for several of the openings she pursued. Students walked away with a good understanding of the challenges associated with getting an opportunity to work with SWA. At the same time, they gained insight into qualities that will help their application standout. Finally, they have seen first hand the benefit of an ACU education. Our alumni made these two days happen. Their dedication to their alma mater, to Southwest Airlines, and their belief that the two organizations have matching values was the driver behind these two successful days on the ACU campus.”
Skyler Seidman, marketing major from Coppell, TX, finds ACU connections to businesses like Southwest Airlines beneficial to his professional development. The resume help that the SWA representatives provided was an influential part in Skyler’s interest in the company. This guidance helps students like Skyler see what experience and preparation they need to help find their place in a 60,000 employee, world-class company like Southwest Airlines. The SWA representatives expressed that this was a great opportunity for them to give back to their alma mater and help young professionals prepare to apply what they have learned in the classroom to the real world, creating career opportunity paths. Many thanks to our ACU alums at Southwest Airlines for sharing their time and talent with our students.
On Tuesday, March 26th, many gathered at the annual Ruth Allen Griggs Honor Luncheon, founded by Jack Griggs and Ann Griggs Berger in honor of their mother, Ruth Allen Griggs. They wanted a way to commemorate the spirit of generosity that Ruth Allen Griggs had in abundance and did so by creating an opportunity for student scholarship recipients and donors to interact. Around the room, stories about times at ACU were shared as well as stories about opportunities that demonstrate the importance and impact of giving back.
Two students were invited to speak about how the scholarships they received allowed them to experience a wide and unique variety of opportunities during their time at ACU. Kevin Pantoja, a senior finance and accounting major and first-generation college student from Roscoe, TX, spoke about the ways he has been able to live out Proverbs 27:17. “My time in the College of Business has allowed me the opportunity to grow not only as a man but as a man of God,” said Kevin. “Because of the interactions with my fellow students or with the amazing faculty and staff that we are blessed with, I can honestly say that I would not be standing here if it was not for the generosity of those in the room.” While at ACU, Kevin has studied abroad in Germany, attended Leadership Summit, been involved on campus, and most importantly has intentionally strived to build up the communities around him as others have built him up.
Elisabeth Danelski, a senior accounting major from Burleson, TX, also shared her story at the luncheon. Elisabeth spoke of goals and plans, but mostly the opportunities she has been able to have at ACU that were not in her plan. Studying abroad twice, serving on short term mission trips, attending conferences, and immersing herself in many other experiences unique to ACU was not in her plan but was made possible through Elisabeth’s hard work and the generosity of others. “In my time here, I have learned a lot of things,” Elisabeth explained. “I have broadened my horizons, I’ve cultivated a wider worldview, I’ve shared my story and had the pleasure of hearing so many others. But the one thing I will cherish the most is learning that the incredible experiences I had that weren’t in or didn’t go according to ‘my plan’ happened because it was never supposed to be my plan in the first place.” Elisabeth looks forward to making it a priority to pay the opportunities she has had forward once she graduates and urged her peers to do the same.
David Shewmaker (’92), a member of the Dean’s Council, also spoke at the luncheon. He reflected on times at ACU and shared his heart for the students and the community they experience here. All of the speakers were inspiring and reminded all attending of the value and importance of generosity. Dean Brad Crisp said “the Ruth Allen Griggs luncheon was once again a highlight of the year. Kevin and Elisabeth did an impressive job of sharing their stories as first-generation college students and expressing their gratitude to our donors. I am grateful we have the opportunity to bring our students and donors together for an event like this.” We were proud to be able to host this luncheon, honor Ruth Ann Griggs, and to once again see the effect that a spirit of generosity can have on generations.
The 2019 Leadership Summit group.
In January, over seventy students traveled to the top of a mountain in Colorado and spent a week learning about leadership from thirteen speaker sessions and a team of faculty and staff from ACU. Through the dynamic speakers, practical application of what is taught, and spiritual insight, students are equipped for leadership in the family, in their community, in the church, and in the marketplace. This short course is one of the most transformational experiential learning opportunities COBA offers and is always a favorite for students that attend.
Wendy Davidson and Elise Mitchell speak to students.
A unique aspect of Leadership Summit is an opportunity for students to hear from CEO’s, inspiring speakers, and ACU faculty and staff and get to know these individuals on a personal level. “One of the speakers shared a really impactful story about facing significant troubles in the workplace as a direct result of sharing his faith,” said Lincoln Jones, a senior accounting and IS major. “His testimony encouraged me to not fear the backlash from bringing faith into the workplace.” Some of the speakers from this year include Brad Gautney, founder and president of Global Health Innovations, Rick Atchley, preaching minister at The Hills, Wendy Davidson, president of U.S. Specialty Channels Kellogg Company, Tim Goeglein, senior advisor to the president and vice president for External Relations at Focus on the Family and deputy director of the White House Office of Public Liaison from 2001-2008 for President George W. Bush, Carlos Sepulveda, chairman of Triumph Bancorp, Inc. and former president and CEO of Interstate Batteries, Mike Willoughby, CEO of PFSweb, Inc., Elise Mitchell, founder and chair of Mitchell Communications and CEO of Dentsu Aegis PR Network, and Pete and Austin Ochs, founder/chairman and CEO, respectively, of Capital III.
Students have the chance to ask speakers questions at the end of each session.
In addition to lecture sessions, students are able to spend time talking with speakers one-on-one and share meals with them. Some of the speakers serve as mentors for a ‘River Crossing’ project, a project that challenges students to make a plan to use their given leadership positions to make a difference in the world. Taylor Gould, a junior marketing major, said that her favorite part of the experience “was simply being in Colorado and feeling connected with my professors, classmates, and the speakers. It was amazing to be able to experience all of it with people who you would never meet otherwise and people you see every day. The lessons from the week were very applicable and made me feel so inspired.” A community connection is at the core of Leadership Summit and happens at many different levels between every person – speaker or student – in attendance.
Zach Smith, Hill Holloway, and Hayden Hood swing off the side of the mountain on ‘The Screamer.’
While the week offers many moments for educational, spiritual, and community-centric transformation, the location also allows students to have a lot of fun. The class is currently held at Frontier Ranch, a YoungLife camp outside of Buena Vista, Colorado and YoungLife staff serve the Summit attendees throughout the week. Students can hike up to the crosses at the top of a mountain peak, swing off the side of a mountain on the Screamer, play archery tag, and spend time building community and fellowship in the game room. These experiences give students the chance to spend time with each other and grow in deeper connection (and also face their fears, especially if they have a fear of heights).
Students spend time in community with each other throughout the week.
Every year, students return to Abilene refreshed and challenged to make a difference in their communities and this year was no different. Mariel Delgado, a senior architecture and interior design major, shared that Summit “is not like any other business class you will ever take and the lessons you learn and friendships you make are unlike any other. Hearing everyone’s life stories from such a raw perspective but also just the fact that so many people took the time to come speak to us and pour into our lives for that week.” We look forward to watching how Mariel and all of the other students take what they have learned from the mountaintop and incorporate it into their lives to bring about change that lasts.
In the coming weeks, we will be sharing photos from the trip on our Facebook page as well as some of the speaker sessions for you to revisit and enjoy on our YouTube channel. Keep an eye out for these posts and future ones concerning the incredible and unique opportunity that is Leadership Summit.
Students hike up to the crosses at the edge of one of the ridges of Mt. Princeton.
Students speak with Jeff Campbell of Southwest Airlines.
You may have heard it said before, but ACU’s College of Business Administration is not your typical business and technology school. Our mission is to educate business and technology students for Christian service and leadership throughout the world. We do this by providing exceptional academics, fostering spiritual growth, and providing students with unique opportunities to interact with professionals during their time here. We work hard to give students exposure to a variety of different businesses that lead to internships and entry0lvel career opportunities.
In October, ten different companies came to campus to speak in classes and lunches, participate in networking events and career fairs, and host on-campus interviews for jobs and internships. Southwest Airlines, Brazen Animation, USAA, Faithlife, KPMG, and PWC are just a few of the companies that come to network and recruit our students through these events. Anna ter Kuile, a senior computer science major from Nashville, Tennessee attended a networking lunch with USAA in the fall of 2017. She had the
David Mitchell from Faithlife Corporation speaks to a class.
opportunity to meet and connect with employees at USAA and ended up receiving an internship as a software developer and integrator in the summer of 2018. ter Kuilereceived another internship offer from USAA at the end of the summer and plans to work for them again in 2019. “The personal connections I made at the information lunch on campus were invaluable in the hiring and application process,” said ter Kuile. “It gave me an edge over other applicants and I was able to really see the culture of USAA through that event, which made me want to work there even more. Attending that event opened doors for me that I did not know were there and helped me build a foundation for my future career.”
Employees from USAA speak with students at a networking luncheon.
Attending events like these has a wide variety of benefits for students. The most obvious benefit is the potential of internships and jobs that influence careers. These opportunities allow ACU students to get a foot in the door with companies that have competitive hiring. Another benefit is developing the discipline and networking skills necessary in the professional world. Students can practice professional development by not only signing up for the events, where they will network and learn about the professional world, but by being committed, disciplined, and following through by showing up to that event. They can also practice conversation skills and make meaningful contacts with companies.
Employees from Brazen Animation speak in a class.
In order to take advantage of these incredible opportunities and events, we advise that students take the time to read their newsletter. Once a week, COBA & SITC send out a newsletter through email that contains everything the student needs to know – special announcements, event promotions, chapel information, giveaways, and more – for the following week. In less than a minute, students can scroll through and see what is going on in the college and sign up for anything they might be interested in. We also promote events on our blog and social media, and monitoring those also helps students to take advantage of special opportunities in our college.
As a student at ACU’s College of Business Administration, we hope you will take advantage of the many professional development resources that are available to you. Be sure to read your newsletter and follow us on social media to stay up to date with the latest in COBA.