Dr. Lytle’s Consumer Behavior had an interesting class project: to go see if they could pump gas for Shell station customers. Lytle tasked the students with finding out if customers were interested in having their gas pumped, oil level checked, windshield cleaned and tire pressure checked. There was no cost for this service – students just asked the customers to answer a few questions in exchange for the service. Click on over to the Abilene Reporter-News to read how the project went and what our students learned about consumer behavior by pumping gas.

Dr. Lytle explains to the class how this research project will work

Dr. Lytle shows his Consumer Behavior class how to properly clean a windshield

Learning how to check oil levels