COBA’s AMA student organization attended the annual AMA International Collegiate Conference in New Orleans on March 19th-21st. The theme for the conference this year was AMAze Yourself, inspiring students to find their passions and discover ways they can use those passions to differentiate themselves in the marketplace. Assistant Professor Jennifer Golden and eight current and new student officers, including Cheyenne Rawlings, Allison Phillips, Neely Borger, Carolyn Heard, Bridgett Fuessel, Noah Bastable, and Josh Maday were able to see other AMA organizations that are active in their universities as well as hear from prominent speakers from across the country. Speakers were from leading companies around the world and included Jeff Schmitz and Rachel Lewis from The Hershey Company, Daryl Weber from The Coca-Cola Company, and Ian Dallimore from Lamar Advertising Company. The conference also included multiple breakout sessions each day, hosting discussions on topics such as social media management, resume building, networking opportunities, and suggestions for improving a university’s AMA chapter.
Every year, AMA provides a case study for each AMA university chapter to compete with one another. Groups must provide a full marketing plan with objectives, strategies, implementation ideas, and a budget for the case study. This year, the product for the case study was Coca-Cola’s Vitamin Water. At the conclusion of the conference, the chapters were able to see the winning team present their marketing plan, gaining insight and real experience for how a marketing plan should be implemented.
The AMA conference is a great event opportunity for students to learn, network, and find ways that they can set themselves apart in the marketplace. AMA is excited to be back on campus and working on future ideas to build their own personal brand as well as the brand of COBA.
“After going to the conference and hearing from other AMA organizations, I am really excited to get involved with the organization. I learned how important building my own personal brand really is,” says junior marketing major, Carolyn Heard.