Kate Hegi, senior, has had the amazing opportunity to intern in Denver working on the marketing side of the music industry with Denver Arts and Venues.
Kate Hegi is a senior marketing student from Fort Worth, TX. This summer Kate is interning with Denver Arts and Venues, specifically working with Red Rocks Amphitheatre.
Q: What have you done in your internship as of yet?
A: I mainly work with the sponsorship aspect of the venue. I help our sponsors activate with the concerts or events each night. So far, I have gotten to work with Coca-Cola, Chipotle, Clifbar, and many more sponsors. I also work on the ticketing process for the venues, sponsorship contracts, social media strategies and contests, and overall marketing plans for the summer.
Q: What has been your favorite part?
A: My favorite part is so hard to pick! Every time I work a concert, I say “okay, tonight is my favorite night.” Red Rocks is such a beautiful place. Being able to be outside and to bask in God’s creation almost every night is not a bad gig, to say the least.
Q: How do you see this experience aiding you in the future?
A: This experience has helped me in so many different ways. First and foremost, this job has really taught me more about sponsors, marketing, social media, and business contract law. Learning about these has been so beneficial. It has exposed me to different types of people and how to work with those types, whether that is based on age, experience, or personality.
Q: What has grown you as an individual the most in this internship?
A: Personally, the experience that has shaped me the most is simply living in a new state by myself. To be in a new place all by yourself can be intimidating and I would be lying if I said it was not hard at times. But overall it has been such a good way to really find myself and learn how to live in the real world. It’s been great!
Q: Do you have any tips for others?
A: Apply everywhere, no matter if you think it is too ‘far fetched’ or not! I never would have thought in a million years that I would actually get this internship, yet here I am, five weeks into it. Challenge yourself and I promise it will be worth it!
